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Tom User

@tomuser15

SEO consultant and copywriter building organic growth strategies, after developing SEO and content for iGaming.com’s DACH test portals.

Germany
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At iGaming.com, I was responsible for content and SEO strategy for two DACH test portals, building Top-3 Google rankings in the regulated gambling and sports betting market. I also introduced user reviews and a discussion area, and used AI to create scalable content templates and fact-checks.

Since May 2026, I’ve been self-employed as an SEO consultant and copywriter, advising on SEO strategy, content structure, and organic growth. I create SEO-optimized copy for websites, blogs, and editorial teams, drawing on my experience in German-language online publishing.

Experience

Work history, roles, and key accomplishments

SE
Current

Freelancer – SEO-Beratung & Copywriter

Selbstständig

May 2026 - Present (6 months)

Beratung zu SEO-Strategie, Content-Struktur und organischem Wachstum. Konzeption und Erstellung SEO-optimierter Texte für Web, Blog und Redaktion.

IG

Product Developer – SEO & Content

iGaming.com

Aug 2021 - Apr 2026 (4 years 8 months)

Verantwortung für Content- und SEO-Strategie zweier erfolgreicher DACH-Testportale. Aufbau von Top-3-Google-Rankings im regulierten Glücksspiel- und Sportwettenmarkt.

IG

Senior Content Writer

iGaming.com

Aug 2020 - Aug 2021 (1 year)

Testberichte, News und Ratgeber für den DACH-Markt nach eigener SEO-Recherche. Entwicklung redaktioneller Vorlagen und SEO-Templates für das Content-Team.

IG

Junior Content Manager

iGaming.com

Aug 2018 - Jan 2019 (5 months)

Verfassen von Testberichten und News-Beiträgen nach SEO-Vorgaben. WordPress-Optimierung bestehender Inhalte.

BILD.de logoBI

Redaktionsassistenz

BILD.de

Apr 2013 - Mar 2015 (1 year 11 months)

Mitarbeit im Content Management und Artikel für das Ressort 'Ratgeber & Lifestyle'; Unterstützung bei Social Media. Feste Wochenendvertretung in der Print-Redaktion.

SE

Freier Texter

Selbstständig

Oct 2012 - Dec 2014 (2 years 2 months)

Copywriting für E-Commerce und Reise. SEO-basierte Artikel und eBooks.

Education

Degrees, certifications, and relevant coursework

Goethe-Institut logoGO

Goethe-Institut

Deutsch Lehren Lernen (DLL), German as a Foreign Language

2026 -

Ongoing Deutsch Lehren Lernen (DLL) course at the Goethe-Institut, started in May 2026.

HubSpot Academy logoHA

HubSpot Academy

SEO Certification Course, Search Engine Optimization

2026 - 2026

Completed SEO Certification Course at HubSpot Academy in January 2026.

Google logoGO

Google

Google AI Fundamentals, Artificial Intelligence

2026 - 2026

Completed Google AI Fundamentals certification in April 2026.

EF SET logoES

EF SET

EF SET English Certificate – C2, English Language

2019 - 2019

Grade: 76/100

Achieved EF SET English Certificate at C2 level with a score of 76/100 in July 2019.

Universität zu Köln logoUK

Universität zu Köln

Bachelor of Arts, Germanistik & Slavistik

2009 - 2012

Grade: 1.6

Bachelor of Arts in Germanistik and Slavistik from the University of Cologne, completed with a final grade of 1.6.

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