Luiz Castilho

Led brand repositioning strategy, consumer journey structuring, and agile methodology application with creative, media, CM, BI, and service teams. Managed digital transformation for the main client, Caoa Chery.

Defined brand strategies, route adjustments, and recommendations for client businesses. Developed an integrated team structure with planning, media, BI, and creation to conduct digital-focused campaigns. Clients included Claro, Mercedes-Benz, Banco Safra, Mapfree, and Ultragaz.

Planned communication with strategic direction, client business diagnosis, project coordination, and involvement with media and creative teams for digital-focused campaigns. Direct contact with accounts including Unicef, Special Dog, and Elsys.

Planned marketing and communication strategy, defined target audience, mapped competition, identified barriers and advantages, developed retention rules, user acquisition campaigns, content for social media and ads, and coordinated partners.

Coordinated quantitative research focused on strategic marketing planning. Developed studies for market segmentation, strategic positioning, satisfaction tracking, and concept testing for clients such as AIG, Centauro, Colégio Bandeirantes, Pearson, Sem Parar, Shell, Sumitomo, Unicas, and Universidade Estácio de Sá.

Planned strategic marketing for an auditory rehabilitation clinic, creating actions and managing the company, including staff coordination of 25 employees and direct contact with service and hearing aid suppliers.

Junior analyst of qualitative and quantitative research focused on the new Brazilian middle class. Developed solutions in marketing, communication, and events for clients such as Gol, Improdir, Ipiranga, Pepsico, Pernod Ricard, and RDSI Market Research.

Mapped target audience to assist in promoting the agency's iPhone, iPad, and iPod Touch app during the 2010 World Cup.

Developed action planning to reduce student dropout rates based on analysis of qualitative and quantitative research reports.

Developed creative solutions focused on classes CDE based on qualitative and quantitative research (questionnaires, methodologies, and interviews). Worked for clients such as AmBev, Casas Bahia, Claro, DPZ, GlaxoSmithKline, Gruppo Campari, and Perdigão.

MBA in Marketing, Branding, and Growth, ongoing with expected completion in June 2026.

Completed an MBA Marketing Director Course.

Completed a course in Digital Performance Marketing.

Completed a bootcamp in Communication Planning.

Completed an intensive course in Branding.

Graduated in Social Communication with a focus on Advertising, Propaganda, and Marketing.

Intensive English course at Kaplan Aspect International in Berkeley, CA, USA.