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Luiza Corado

@luizacorado

Brand Strategist and Designer. I led BigDataCorp’s rebrand, contributing to 500+ new enterprise clients and 700k+ web visitors.

Brazil

Message

At Martin Luz, I led end-to-end branding and visual identity work for tech, finance, and corporate clients, translating complex technology into clear brand narratives. For BigDataCorp, I contributed to a complete rebrand associated with 500+ new enterprise clients and 700k+ unique web visitors.

I built digital design systems and component libraries in Figma and Adobe Creative Cloud, and translated complex data into infographics, visualizations, and executive reports for Economatica and Exponential Capital. I also integrated generative AI workflows into creative ideation and prototyping.

At Fly Educação, I led and executed communications, branding, and marketing strategy, establishing brand guidelines, messaging, and visual identity standards. I coordinated content production and external contributors, and tracked performance metrics and quarterly OKRs.

Earlier, I supported and developed campaigns and visual work at Mutato, ADS Corporate Communications, and Martin Luz for clients including Medtronic, Quem Disse, Berenice?, Otima, and Facebook Inc. I continue to volunteer as a graphic designer with Fly Education, working on NGO communications and visual identity.

Experience

Work history, roles, and key accomplishments

Communications and Marketing Consultant

Fly Educação

Mar 2026 - Jun 2026 (3 months)

Led and executed the annual communications, branding, and marketing strategy in alignment with PMO and Executive Leadership. Established institutional brand guidelines and coordinated technical production of digital content, driving community engagement and organic lead generation.

Brand Strategy Marketing Strategy Content Strategy Social Media Project Management OKRs performance reporting

Brand Strategist and Designer

Martin Luz

Jan 2022 - Jan 2026 (4 years)

Spearheaded comprehensive branding and visual identity systems for high-growth tech, finance, and corporate clients. Led the rebranding of BigDataCorp, contributing to its unicorn status with 40%+ growth, 500+ new enterprise clients, and 700k+ unique web visitors.

Brand Strategy Visual Identity Design Systems Figma Adobe Creative Cloud Data Visualization Generative AI Cross Functional Collaboration

Graphic Designer

Fly Education

Mar 2017 - Jan 2024 (6 years 10 months)

Volunteer graphic designer for NGO communication, including visual identity, illustration, video editing, presentations, photography, and social media management.

Visual Identity Illustration Video Editing Photography Social Media

Art Director

Martin Luz

Sep 2021 - Jan 2022 (4 months)

Directed and executed integrated multimedia brand campaigns for Medtronic, developing digital assets, key visuals, print, and video collateral under strict regulatory and global brandbook governance.

Art Direction Campaign Management Digital Assets Print Video Brand Governance

Junior Art Director

Mutato

Jun 2020 - Feb 2021 (8 months)

Supported the creative team in developing visual campaigns for social media for Quem Disse, Berenice?. Developed layouts and key visuals aligned with brand identity and contributed to creative process.

Art Direction Social Media Layout Key Visuals Brand Identity

Junior Art Director

Martin Luz

Oct 2019 - Mar 2020 (5 months)

Conceptualized, designed, and executed advertising and digital campaigns for Otima and Koosmetics. Managed a team of interns and art assistants to ensure high-quality work and on-time delivery.

Art Direction Campaign Design Social Media Team Management Brand Identity

Art Assistant

Martin Luz

Mar 2019 - Oct 2019 (7 months)

Helped create and execute design, communication, and advertising strategies for Facebook Inc., Otima, and Exo Hair. Developed visual identity concepts and created illustrations and art for various media.

Visual Identity Illustration Social Media Presentation Skills Advertising

Creative Internship

Martin Luz

Feb 2018 - Mar 2019 (1 year 1 month)

Gained experience in creating and executing design, communication, and advertising strategies for clients including BPP, BePay, Ledcom, Sercom, Economatica, and BrFinancial. Collaborated with art directors and designers on branding concepts.

Branding Communication Skills Social Media Illustration Art Direction

Marketing and Design Intern

ADS Corporate Communications

Jan 2016 - Aug 2016 (7 months)

Conceived design strategies, published ebooks, managed social media, and created graphic material for internal and external dissemination for the PR agency.

Design Strategy eBook Publishing Social Media Management Graphic Design