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Leandro Kondo

@leandrokondo1

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Creative Lead at Independent, directing brand work and building AI production workflows for brands and agencies.

Brazil

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What I'm looking for

I’m looking to take my experience in-house, leading brand design and creative operations. I’m open to full-time or project-based work, hybrid or remote.

At Independent, I direct and design brand work for agencies and brands on a project basis. I bring a business problem and the story a brand needs to tell into the work, while paying close attention to the layout.

At WPP Production, I led a creative team of 30+ in Brazil. For Oracle, I directed social media creative and three films made entirely with generative AI; for Aviva, I was creative director for the rebuild of the resorts and water parks portal.

Before WPP, I ran the creative studio at Swordfish Brasil and led teams at McCann Health and OLIVER Latin America. I’ve worked across brand design, design systems and creative operations, and use multi-model platforms for AI production, choosing the model job by job.

Experience

Work history, roles, and key accomplishments

Current

Creative Lead & Art Director

Current

Independent

Sep 2026 - Present (2 months)

Art direction and design for brands and agencies on a project basis.

Creative Lead

WPP Production

Sep 2025 - Aug 2026 (11 months)

I led the creative team of 30+ people at WPP Production in Brazil, which was called Hogarth until February 2026. Clients included Oracle, Google, Coca-Cola, Zurich Seguros, Dyson, JTI and Nespresso, and part of the work was done with WPP offices in London and New York.

On Oracle, most of our work was social media content for the brand, and I directed creative on the account and sat on every clien

Head of Art and Studio Manager

Swordfish Brasil

Sep 2022 - Sep 2025 (3 years)

I ran the 6-person creative studio in São Paulo and was the main contact for Swordfish Australia on briefings, process, and presentations. Clients included AbbVie, Daiichi Sankyo, Novartis, AstraZeneca, and MSD.

For Daiichi Sankyo, I art directed and reviewed all brand materials. I also led UX and branding for the Hirudoid line and worked on the Hirudoid Infantil packaging through print productio

Creative Team Lead

McCann Health

Jan 2022 - Jun 2022 (5 months)

I led the content team, which included hiring and developing people, and art directed campaigns for Agro Bayer, Acuvue and Janssen. I also worked with McCann Health New York on UX/UI and art direction for Merz and Janssen digital projects.

Creative Team Lead at Azul

OLIVER Latin America

Feb 2021 - Jan 2022 (11 months)

I led a team of 10 creatives and developers working only on Azul Airlines. We created and produced Azul's digital campaigns, and all creative work passed through me before going out. I helped build the design system used in Azul's digital products and hired and trained the team.

Senior Art Director

Reprise Digital

Sep 2019 - Feb 2021 (1 year 5 months)

Art director and lead of the content team, with always-on work for Amazon Music, Softys, and MAC Cosmetics.

For the Amazon Music launch in Brazil, I was in charge of social content. We had the global brand guide and created everything else locally. The content covered artist partnerships set up by Amazon's marketing team and activations with Twitch and Echo devices.

Other clients: Amazon Prime V

Art Director

Gotcha!

Apr 2015 - Sep 2019 (4 years 5 months)

I was an art director on social and digital campaigns. My main client was Cartão de Todos, where I handled campaigns and all digital materials. Other clients: FQM/DIVCOM, Clickbus, Zaeli, Velcro, Health for Pet and Hellofood.

Creative Director

Elocc Solucao Digital

Mar 2016 - Jul 2016 (4 months)

I led a team creatives and did hands-on creative and UX work for e-commerce and social media clients such as Kroton, Dilady, Fagron and Netsuprimentos.

Freelance Art Director

ADAG Comunicação

Sep 2014 - Dec 2014 (3 months)

Art director for Pontal Magazine, an editorial project for Pontal Calçados to promote their Spring/Summer fashion collection. Also worked for clients like Placo Saint-Gobain, Ajinomoto and federal clients such as CPTM, EMTU, Metrô SP and ARTESP.

Art Director and Creative Lead

Martin Luz Transformation Agency

Feb 2011 - May 2014 (3 years 3 months)

I led the squad for Walmart Brasil's e-commerce, which produced over a thousand banners, landing pages, and emails a month. I also helped with production. Later, I led the Grupo Bandeirantes squad, covering TV, radio, and BandSports.