Vinícius Machado

Worked as a brand and experience designer, positioning businesses and designing products for service professionals. Led complete branding projects from brand strategy to visual identity guidelines and content creation, delivering 15 brands and 10 websites within 2 to 8 week timelines.

Collaborated on portfolio and technical test reviews for design and copywriting candidates, supporting visual quality and brand consistency criteria in the hiring process. Led hands-on Figma mentorship for a dealership client and created art-directed campaign pieces for dealerships and brands, while redesigning the agency’s creative workflow to speed deliveries by 80%.

Responsible for creating visual identities for the group’s companies. Supported brand maintenance and consistency across the group.

Sole designer on the marketing team, responsible for brand activation campaigns. Increased social media engagement for the franchisor and franchisees by 30% during the period.

Currently pursuing a degree in Graphic Design at UFBRA. Focuses on in-depth theoretical study of graphic design.

Workshop on brand positioning and business acceleration. Covered practical approaches to aligning brand strategy with growth goals.

Critical analysis of branding’s impact on companies and how it influences the market. Focused on understanding brand outcomes and market positioning.

Explored branding perspectives amid emerging technologies and market trends. Focused on how new developments can shape brand strategy.

Advanced specialization in vector illustration and visual identity creation. Strengthened skills for producing brand-focused graphic assets.

Completed a Graphic Design program covering design fundamentals, typography, and composition. Built a strong base for subsequent branding and visual design work.