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Mateus Webber

@mateuswebber

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Senior Art Director at Mateus Webber Design, turning campaign concepts into finished assets with generative AI.

Brazil

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What I'm looking for

A remote senior art director or graphic designer role where I own the visual side of the brand: email marketing, campaigns, landing pages and product UI. 17+ years in agencies (Itau, Mars) and in-house at a gaming company. I work fast with AI tools and want a team that ships often.

At Mateus Webber Design, I deliver creative work from concept to final asset across branding, campaigns, packaging, websites and UI. I also run an AI-assisted studio pipeline with ChatGPT, Claude, Adobe Firefly and Figma AI for ideation, advertising imagery, prototypes and copy.

At Hilgardo Gaming, I owned UI/UX and the product’s creative direction, using behavioural data and conversion metrics to find ways to improve user journeys. Across my work with brands including Itaú, Ambev, Mars, Samsung and Magazine Luiza, I’ve created campaign visuals, digital experiences and communication materials for online and offline channels.

Experience

Work history, roles, and key accomplishments

Current

Freelance Senior Art Director & Graphic Designer

Current

Mateus Webber Design

Jan 2009 - Present (17 years 9 months)

Delivers 360° creative for clients across industries, owning the process from concept to final delivery. Runs an AI-assisted studio pipeline for ideation, advertising imagery, UI prototypes and copy.

Art Direction Graphic Design Branding Campaigns Editorial Packaging Social Media Websites Landing Pages UI ChatGpt Claude Adobe Firefly Figma AI

Chief Designer · UI/UX

Hilgardo Gaming

Jan 2025 - Dec 2026 (1 year 11 months)

Owned UI/UX and the product's creative direction, keeping user experience, visual identity and brand positioning aligned. Led the partner design agency and used behavioural data to optimise engagement and retention.

UI UX Creative Direction Branding Creative Agency Management Behavioural Data Funnel Analysis Conversion Metrics Engagement Optimization Retention

Senior Art Director

aunica Interactive Marketing

Jan 2022 - Dec 2025 (3 years 11 months)

Led creative for Mars D-COM (M&M's, Snickers, Twix, Skittles), producing performance assets for Meta, Google and Pinterest Ads. Designed and maintained Mars Brand Stores across Amazon, iFood, Rappi, Market4u and other marketplaces.

Art Direction Creative Leadership Performance Marketing Meta Ads Google Ads Pinterest Ads Brand Store Amazon iFood Rappi Market4u

Senior Art Director

Repense Comunicação

Jan 2018 - Dec 2021 (3 years 11 months)

Art director on the Mondial, DAF and Braskem accounts, creating key visuals and rolling them out to social, landing pages, websites and trade marketing. Embedded on-site at Itaú Bank producing assets for multiple brands.

Art Direction Key Visuals Social Media Landing Pages Websites Trade Marketing Itaú Brand Campaigns

Cofounder & Creative Director

GW Studio

Jan 2018 - Dec 2020 (2 years 11 months)

Co-founded a design and communication studio out of an eight-year creative partnership, running client relationships, creative output and delivery.

Creative Direction Client Relationships Design Communication Skills Studio Management

Cofounder

Futebol Rei

Jan 2017 - Dec 2019 (2 years 11 months)

Football apparel brand: design, suppliers, logistics and online marketing.

Design Suppliers Logistics Digital Marketing Apparel

Art Director

Attach Live Marketing

Jan 2016 - Dec 2017 (1 year 11 months)

Art direction for Ambev (Skol, Budweiser, Stella Artois, Brahma), Sadia, General Mills, Nestlé, Nescafé and PepsiCo at one of Brazil's top-10 live marketing agencies.

Art Direction Live Marketing Brand Campaigns Ambev Sadia General Mills Nestle PepsiCo

Internal Communications Specialist

Magazine Luiza

Jan 2014 - Dec 2016 (2 years 11 months)

Creative lead for internal communication reaching 24,000 employees across three channels. Produced materials for events, operations, visual merchandising, CRM and people management, and created the company's WhatsApp employee communication plan.

Internal Communications Creative Leadership Intranet TV Radio Event Production Visual Merchandising CRM People Management WhatsApp

Art Director

Lanse Publicidade

Jan 2014 - Dec 2014 (11 months)

POS and retail creative for Di Santinni, Marisa, Banco Fibra, AKTA Motors and Grupo HOTEC.

Art Direction POS Retail Creative

Art Director

Cia Soccer Travel

Jan 2013 - Dec 2014 (1 year 11 months)

Online and offline creative for international amateur football cups in eight countries, including print production abroad.

Art Direction Online Offline Print Production Football

Creative Lead, Samsung LATAM · Traffic Manager

Deep Comunicação

Jan 2011 - Dec 2013 (2 years 11 months)

Led a cross-functional team of five creating retail sales-enablement material for Samsung smartphone and tablet launches across Latin America. Owned regional localisation and ran the agency's workflow for a 20-person operation.