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Gabriela Barzi

@gbarzi

Visual & Brand Designer with 8+ years of experience transforming complex concepts into strategic branding & digital solutions.

Brazil

Message

Visual and Brand Designer with over 8 years of experience transforming complex concepts into strategic visual solutions. Strong background in branding, corporate marketing, campaign development, and digital design, combining aesthetic precision, information hierarchy, and business understanding.

Experienced in developing visual concepts, campaign rollouts, brand assets, digital communications, and corporate materials across agency and in-house environments. Skilled at maintaining brand consistency across multiple touchpoints while balancing creative quality, strategic objectives, and technical execution.

Experience

Work history, roles, and key accomplishments

Mid-Level Marketing Designer

Banco BS2

Sep 2023 - Aug 2026 (2 years 11 months)

Brand guardian responsible for maintaining visual identity consistency across all communication touchpoints. Designed landing pages, email templates, digital campaign ads, and internal marketing materials, integrating Generative AI to accelerate production.

Figma HubSpot Google Ads Meta Ads Generative AI Brand Guidelines Landing Page Design Email Marketing Social Media Design Endomarketing

Junior Art Director

Integer Outpromo

Jan 2022 - Sep 2023 (1 year 8 months)

Developed Key Visuals and campaign rollouts for multinational brands under the Reckitt group. Created visual concepts, layouts, and assets for brand activation and retail, ensuring brand consistency across formats.

Key Visual Development Campaign Rollout Brand Guidelines Print Design Digital Design Retail Design Point of Sale Adobe Creative Suite

Creative Assistant

Agência Mandarin

Apr 2020 - Dec 2021 (1 year 8 months)

Executed multi-channel graphic design deliverables with higher autonomy, including advanced image retouching and campaign rollouts. Supported senior art directors with visual research and layout references.

Graphic Design Image Retouching Campaign Rollout Visual Research Photoshop Adobe Illustrator InDesign

Graphic Design Intern

Agência Mandarin

May 2018 - Apr 2020 (1 year 11 months)

Assisted in layout design for social media, retail, and point of sale. Gained hands-on experience in print-ready file preparation, asset management, and quality control.

Layout Design Social Media Design Retail Design Point of Sale Print Production Asset Management Quality Control

Education

Degrees, certifications, and relevant coursework

Universidade Anhembi Morumbi

Bachelor's Degree, Graphic Design

2017 - 2020

Bachelor's Degree in Graphic Design.

ELS Language Center

English Language Certificate – Level 112 (Mastery), English Language

2016 - 2017

Activities and societies: Awarded the 'Highest Academic Score' certificate for outstanding monthly examination performance.

English Language Certificate – Level 112 (Mastery). Achieved the institution's highest proficiency tier within four months and sustained peak performance for two additional months.