Lucas Oliveira

Independent design studio creating visual identities, marketing materials, digital experiences, and creative projects for clients across different industries.

• Led projects from concept to final delivery, developing visual identities, marketing materials, social media assets, presentations, campaigns, and digital experiences.

Creative execution of the digital launch for Visão de Empreendedor, a business education program created by Caito Maia in partnership with Cogna Educação. Translated marketing strategies into visual experiences across the customer journey, from lead generation and audience nurturing to sales and post-launch communications. Partnered with cross-functional teams to deliver a launch operation that ge

Joined the creative team responsible for building and evolving the visual identity and digital marketing initiatives for a business education startup, developing design solutions for product launches and educational experiences. Supported a campaign that generated over R$1M in sales for a business immersion event.

• Redesigned and consolidated the visual identity across 10 business education prod

Designed visual solutions for the internal training program of a global agricultural company, creating a consistent experience across learning materials for a worldwide sales team.

• Developed the program’s visual identity, adopted by 1,000+ sales representatives worldwide.

• Designed over 40 technical content e-books with custom illustrations, along with presentations and visual materials for t

Created visual assets for digital education products, supporting online learning experiences through video content and educational materials.

• Designed thumbnails for video lessons and YouTube content.

• Created e-book layouts and supporting materials for educational products.

Progressed from Designer to Creative Director at a multi-industry creative agency. Led art direction, team development, and project execution while remaining hands-on in concept development and design.

• Led and mentored a creative team of designers and interns, contributing to recruitment, onboarding, feedback, and professional development.

• Directed creative projects across branding, campaign

Role within a communication agency serving multiple clients and market segments.

• Design of visual materials for social media, digital, and print.

• Development of visual solutions for different clients.

• Management of multiple projects and demands simultaneously.

Design support role within the university extension department (PROEX).

• Creation of graphic materials to promote extension projects.

• Design of assets for web and print.

• Maintenance of institutional visual identity across materials.

Early professional experience in digital design.

• Creation of layouts and visual solutions for websites and banners.

• Support in maintaining website visuals.

• Learning fundamentals of web design and UI.

Bachelor's degree in Graphic Design from Universidade Estadual de Londrina, completed from 2008 to 2012.