Lucy Maina

I am a performance-driven Media Buyer with hands-on experience launching, testing, and scaling paid campaigns across Meta and TikTok, primarily in iGaming and competitive verticals. I focus on KPI-driven optimization—CTR, CPC, CVR, CPA, FTD, and ROAS—and build full acquisition funnels from pixel setup and tracking to landing page optimization.

I have managed and optimized campaigns across Tier 1–3 GEOs, handling daily budgets in the $1,000–$3,000 range, and leverage Keitaro for tracking, attribution, and split-testing. My process includes rigorous creative and audience A/B testing, advanced traffic filtering and cloaking techniques, and close collaboration with designers, affiliate managers, and product teams to scale profitable offers.

Additionally, I bring international recruiting experience supporting hiring for iGaming and other industries, maintaining talent pipelines and managing end-to-end recruitment. I use Excel/Google Sheets for detailed reporting and data-driven decision-making to continuously identify and scale winning campaigns and talent solutions.