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Lucy Cooper

@lucycooper

I grow revenue through affiliate partnerships, paid media, and performance strategy.

Australia
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What I'm looking for

I'm looking to lead partnership, affiliate, and performance marketing strategies where I can turn data into commercial growth, build high-value stakeholder relationships, and contribute across acquisition channels.

Marketing professional specialising in partnerships, performance marketing and acquisition growth. Currently own affiliate strategy and commercial outcomes across enterprise ecommerce and financial services clients. Known for building strong client relationships, translating performance data into strategic growth opportunities, and delivering work that balances commercial impact with collaborative execution.

Experience

Work history, roles, and key accomplishments

SB
Current

Partnerships & Media Executive

Sparro by Brainlabs

Sep 2024 - Present (2 years)

Owns end-to-end affiliate strategy and execution across ecommerce and financial services clients, managing programs generating up to $20M monthly revenue. Reduced affiliate channel costs by 40% YoY for a major client through strategic partner management and commercial negotiations.

Education

Degrees, certifications, and relevant coursework

IP

Impact Partnerships

Expert Level Certification, Impact Partnerships

2024 - 2024

Expert Level Certification in Impact Partnerships.

University of Queensland logoUQ

University of Queensland

Bachelor of Communications, Public Relations

2020 - 2022

Grade: Distinction

Bachelor of Communications (Public Relations) with distinction.

University of Technology Sydney logoUS

University of Technology Sydney

Bachelor of Science, Environmental Biology

2017 - 2019

Bachelor of Environmental Biology with coursework average completed.

TI

Taronga Training Institute

Certificate III, Captive Animals

2014 - 2016

Completed Certificates II & III in Captive Animals.

Tech stack

Software and tools used professionally

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