Jerry Tan
@jerrytan
Strategic business development expert driving revenue growth in eCommerce.
What I'm looking for
I am a strategic business development and account management expert with over four years of experience driving revenue growth in the Travel and eCommerce sectors. My track record includes launching successful affiliate marketing programs and managing key partnerships that significantly contribute to company revenue. I excel in client management and have a proven ability to foster authentic relationships that drive business success.
At FlexiRoam, I launched and scaled the affiliate marketing program, contributing over 10% of total monthly revenue. My efforts in high-volume creator outreach and lead generation consistently onboarded more than 10 new partners monthly. I have a knack for optimizing partnership incentives and developing marketing campaigns that elevate consumer engagement and ensure a strong ROI.
Previously, I spearheaded the expansion of KrisFlyer in Malaysia, achieving a fivefold growth in the merchant base within a year. My experience at Lazada involved cultivating high-value partnerships that drove 40% of total affiliate orders. I am passionate about leveraging data-driven insights to optimize performance and drive growth in every role I undertake.
Experience
Work history, roles, and key accomplishments
Affiliate Marketing & Partnerships Specialist
FlexiRoam
Jul 2024 - Dec 2024 (5 months)
Launched and scaled FlexiRoam's affiliate marketing program, contributing over 10% of total monthly revenue. Managed creator outreach and partner onboarding, resulting in significant revenue growth and authentic advocacy through tailored marketing campaigns.
KrisFlyer Partnerships Executive
Singapore Airlines
Sep 2022 - Nov 2023 (1 year 2 months)
Led the expansion of Kris+ in Malaysia, achieving a 5x growth in merchant base. Managed end-to-end partner development and streamlined onboarding processes, collaborating with various teams for successful campaign execution.
Associate, Partnerships
Lazada (Alibaba Group)
Aug 2020 - Aug 2022 (2 years)
Focused on lead generation and onboarding new affiliate partners, driving 40% of total affiliate orders. Executed data-driven optimizations for key landing pages and negotiated premium advertising assets for major sales events.
Data & Operations Intern
Grab
Jan 2020 - Jul 2020 (6 months)
Streamlined merchant onboarding processes, enhancing efficiency by 20%. Collaborated with creative teams to redesign merchant kits and led performance analysis for operational insights.
Education
Degrees, certifications, and relevant coursework
Lancaster University
Bachelor of Business Studies (Honours), Business Studies
Availability
Location
Authorized to work in
Website
linkedin.com/in/jerrytwhJob categories
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