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Lucila Scafetto

@lucilascafetto

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Customer Success Manager at HP EMEA, leading industrial customer advocacy and retention initiatives.

Argentina

Message

At HP EMEA, I lead customer advocacy and success initiatives for industrial client accounts across EMEA. I drive proactive customer experience strategies while aligning with commercial, legal, and operational governance.

At AB InBev Argentina, I developed account management and customer experience strategies for 200 On-Premise accounts, capturing 7% market share expansion through value-based selling and tailored customer success planning. I also managed partner success for three regional distributors and supported onboarding and digital adoption of the BEES B2B e-commerce platform.

In AB InBev Argentina's high-end segment, I achieved 12% annual expansion in portfolio mix by identifying opportunities aligned with client revenue goals. As a B2B Sales Revenue Analyst, I analyzed customer KPIs, account health metrics, and revenue data to inform commercial decisions.

Experience

Work history, roles, and key accomplishments

Current

Industrial Customer Advocacy

Current

HP EMEA

Jan 2025 - Present (1 year 9 months)

Lead Customer Advocacy and Success initiatives for industrial client accounts across EMEA. Drive proactive CX strategies that elevate CSAT and NPS while ensuring alignment with commercial, legal, and operational governance frameworks.

Customer Success Customer Advocacy CSAT NPS Cross Functional Collaboration Churn Mitigation ARR NRR Strategic Partnerships

Sales Manager - On Premise Channel

AB InBev Argentina

Jan 2023 - Dec 2024 (1 year 11 months)

Developed and executed account management and CX strategies across a portfolio of 200 key On-Premise (HORECA) accounts. Captured 7% market share expansion through value-based selling and tailored customer success planning.

Account Management Customer Experience HORECA SLA Management Contract Renewal Value Based Selling Customer Retention

Account Manager - Wholesaler Channel

AB InBev Argentina

Jan 2022 - Dec 2023 (1 year 11 months)

Managed end-to-end partner success for 3 major regional distributors, overseeing ~3,500 retail touchpoints. Spearheaded user onboarding and digital adoption of BEES B2B e-commerce platform.

Partnership Management Customer Onboarding Digital Adoption B2B E Commerce BEE Operational Efficiency

Commercial Leader - High End Segment

AB InBev Argentina

Jan 2021 - Dec 2022 (1 year 11 months)

Managed regional customer success and product positioning for the premium portfolio, maximizing account value and customer lifetime value. Achieved a +12% annual expansion in portfolio mix.

Customer Success Product Positioning Premium Portfolio Account Value Customer Lifetime Value Portfolio Growth