At Telefónica Global Solutions, I design and execute multichannel prospecting campaigns targeting Germany, the United States, France, and Nordic countries. I identify target accounts, define ICPs, and analyze campaign performance using Excel, Power BI, Salesforce, and Pardot (Account Engagement).
I also assess inbound leads and coordinate with external SDR providers and sales teams to improve lead qualification and opportunity management. At LEGO, I analyzed product assortment, distribution channels, and shopper behavior to identify commercial improvement opportunities.
