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Lucas Reis LacerdaLL
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Lucas Reis Lacerda

@lucasreislacerda

Revenue Operations at Coders, where I built GTM infrastructure processing 3,000–4,000 leads monthly and supporting 12x revenue growth.

Brazil
Message

At Coders, I built revenue operations infrastructure from zero, supporting growth from ~$40K to over $500K MRR. I’m the sole owner of the automation and data layer.

I designed a lead operations system that processes 3,000–4,000 leads monthly, with automated capture, routing, CRM sync, and lifecycle management. I also architected CRM data structures in RD Station and Kommo, including qualification logic, lead scoring, and data hygiene.

For nurturing, I built email and WhatsApp automations and implemented campaign attribution to connect lead sources with conversions. My backend data infrastructure uses Supabase, PostgreSQL, and Redis, and targeted CRM workflows generated R$30,000+ per month in upsell revenue.

At High Pulse, I’m developing internal automation products for marketing and operations, using n8n, spreadsheets, and Meta Ads integrations. I’m also implementing AI-driven tools and preparing internal tools for external client use.

Experience

Work history, roles, and key accomplishments

HP
Current

Automation Manager — CRM & AI Solutions

High Pulse

Apr 2025 - Present (1 year 7 months)

Leading internal automation product development for workflow optimization across marketing and ops teams. Building scalable automation solutions using n8n, spreadsheets, and Meta Ads integrations, and implementing AI-driven tools to boost delivery efficiency.

CO
Current

Revenue Operations — Infrastructure & Automation

Coders

Jun 2023 - Present (3 years 5 months)

Built revenue operations infrastructure from zero, supporting company growth from ~$40K to ~$500K+ MRR over 3 years. Designed end-to-end lead operations system processing 3,000–4,000 leads/month, including automated capture, routing, CRM sync, and lifecycle management.

Education

Degrees, certifications, and relevant coursework

Universidade Federal de Roraima logoUR

Universidade Federal de Roraima

Bachelor of Engineering, Electrical & Electronics Engineering

2019 - 2025

Bachelor of Engineering in Electrical & Electronics Engineering from Universidade Federal de Roraima, completed in 2025.

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