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Cecilia Sluga

@ceciliasluga

Message

I lead strategic research and UX work that turns cultural and behavioral insight into action.

Argentina

Message

I lead research at itti in Paraguay, following my work as Head of Researcg, where I drive strategic research and UX work.

Before itti, I led behavior change initiatives at Delterra as both Senior Lead and Lead. I bring a research-led approach to understanding people, culture, and the conditions that shape adoption.

I've worked as a Senior Service Designer at Globant and McKinsey.org, and as a UX Senior Researcher and Service Designer at DobleA/S.

My earlier work spans cultural analysis, qualitative research, and end-to-end research project direction, including cultural policy design and evaluation for Bienal de Arte Joven Buenos Aires, Prodanza, and Instituto Nacional de Juventud.

Experience

Work history, roles, and key accomplishments

Current

Head of Research

Current

itti

Apr 2025 - Present (1 year 4 months)

Leads research strategy and operations at itti, overseeing research initiatives and team development.

Research Manager

itti

Nov 2023 - Apr 2025 (1 year 5 months)

Worked as Research Manager at itti.

Behavior Change Senior Lead

Delterra

Oct 2022 - Nov 2023 (1 year 1 month)

Worked as Behavior Change Senior Lead at Delterra.

Behavior Change Lead

Delterra

Jul 2021 - Oct 2022 (1 year 3 months)

Worked as Behavior Change Lead at Delterra.

Senior Service Designer

Globant

Dec 2020 - Jun 2021 (6 months)

Worked as Senior Service Designer at Globant.

Senior Service Designer

McKinsey.org

Oct 2020 - Dec 2020 (2 months)

Worked as Senior Service Designer at McKinsey.org.

Asesor

UX Senior Researcher & Service Designer

DobleA/S

Feb 2015 - Dec 2020 (5 years 10 months)

Worked as UX Senior Researcher & Service Designer at DobleA/S.

Senior Researcher & Cultural Analyst

BMC Innovation

Jan 2009 - Jan 2020 (11 years)

Worked as Senior Researcher & Cultural Analyst at BMC Innovation.

Research Project Director

Consultant

Dec 2014 - Feb 2018 (3 years 2 months)

Applied social research for cultural policy design and evaluation. Lead end-to-end research projects for Bienal de Arte Joven Buenos Aires, Prodanza & Instituto Nacional de Juventud.