Lucas BragaLB
Open to opportunities

Lucas Braga

@lucasbraga

Experienced Growth Marketing Specialist skilled in SEO, content strategy, and data-driven campaigns.

Brazil

What I'm looking for

I am seeking a position that offers a challenging and dynamic work environment where I can continuously learn and grow my skills. I am looking for a company that values teamwork and collaboration and provides opportunities for professional development and advancement within the organization. I am excited to join a team that shares my values and aligns with my career goals.

I am a Growth Marketing Specialist with a Bachelor's degree in Communication and Marketing from ESPM-RJ and over 4 years of experience in the digital marketing landscape. My expertise includes SEO optimization, email marketing, and data-driven strategies, having successfully improved organic traffic, user engagement, and campaign performance in my previous roles.

At Discover Walks, I managed a high-traffic blog with over 1 million monthly visitors, increasing organic traffic by 15% and conversions by 2% through strategic keyword analysis, content creation, and link-building initiatives. I also executed affiliate marketing strategies that drove a 5.25% revenue growth. My ability to craft high-impact TikTok campaigns resulted in over 1.5M views in three months, showcasing my talent for creating engaging and shareable content.

Previously, I contributed to growth at Beamz.live, optimizing live-streaming experiences and improving user engagement through email campaigns and A/B-tested landing pages. My role at Drawbrand Digital Marketing further honed my skills in PPC, audience segmentation, and ROI optimization.

Beyond work, I am passionate about travel and storytelling. I am fluent in English (C2) and Spanish (C1), and proficient in tools like Google Analytics, SEMrush, and creative platforms such as Adobe Photoshop and Canva.

I am driven by the challenge of building data-backed marketing systems, scaling growth, and creating impactful user experiences. I look forward to opportunities where I can combine my analytical expertise and creative mindset to drive measurable success.

Experience

Work history, roles, and key accomplishments

Discover walks logoDW
Current

Marketing Analyst

Discover walks

Feb 2022 - Present (3 years 4 months)

Developed and executed SEO strategies for a blog with over 1M monthly visitors, increasing organic traffic by 15% and conversions by 2%. Led TikTok campaigns generating 1.5M+ views in 3 months. Improved email open rates by 20% through segmentation and A/B testing. Managed affiliate programs, driving a 5.25% revenue growth. Crafted data-driven strategies to boost user engagement.

DR

Marketing Analyst

Drawbrand

Jan 2020 - Nov 2020 (10 months)

Created and executed tailored digital marketing strategies, optimizing Google and Facebook ad campaigns to achieve a 20% ROI increase. Organized an online conference with 600 participants, boosting brand awareness and engagement by 40%. Utilized audience segmentation and data analysis to enhance campaign performance and client satisfaction.

Education

Degrees, certifications, and relevant coursework

ESPM-RJ logoES

ESPM-RJ

Marketing

2012 - 2017

Grade: 3.7

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Lucas Braga - Marketing Analyst - Discover walks | Himalayas