At trivago, I lead strategy, planning, and execution for offline brand campaigns across Southern Europe, the Middle East, Asia, and Oceania. I manage multimillion-euro forecasts, negotiate with 100+ partners across 20+ countries, and grow markets including Australia, New Zealand, and Japan while meeting ROAS, P&L, and company KPI targets.
Alongside media buying, I train and support Media Buyers on negotiations and hiring. I also create content and manage social channels for water-sport projects, combining my interest in tourism, travel, storytelling, and kitesurfing.

