Skip to main content
LC
Open to opportunities

Luca Cortese

@lucacortese

I lead offline brand media buying across Southern Europe, Middle East, Asia, and Oceania.

Germany
Message

At trivago, I lead strategy, planning, and execution for offline brand campaigns across Southern Europe, the Middle East, Asia, and Oceania. I manage multimillion-euro forecasts, negotiate with 100+ partners across 20+ countries, and grow markets including Australia, New Zealand, and Japan while meeting ROAS, P&L, and company KPI targets.

Alongside media buying, I train and support Media Buyers on negotiations and hiring. I also create content and manage social channels for water-sport projects, combining my interest in tourism, travel, storytelling, and kitesurfing.

Experience

Work history, roles, and key accomplishments

trivago logoTR
Current

Brand Media Buying Lead for Southern Europe-Middle East -Asia-Oceania

Apr 2024 - Present (2 years 6 months)

- Day to day: Oversee strategy, planning and execution of all offline marketing campaigns in Southern Europe, Asia & Oceania (from March 2024) and Middle East (from October 2025) with the goal of efficiently maximizing growth of trivago brand in the 3 different regions whilst assuring ROAS targets to be met.

- Markets (re)activations: managed in the last year the (re) activations and development

Locals Crew logoLC
Current

Product Manager - Content Creator - Social Media Manager

Jan 2017 - Present (9 years 9 months)

Principal responsibilities:
• Market Research & Product Development
• Content Creator & Social Media Manager for Facebook and Instagram;
• Copywriting and Junior SEO for the blog www.localscrew.com;
• Online communication manager for water sport events.

International Experiences (as a content creator for social media and promotional videos):
• South Africa Kite Camp (Cape Town);
• Kenya Kit

Attimi On The Road - Il Blog logoAB
Current

Freelance Blogger

Apr 2016 - Present (10 years 6 months)

I created my blog called "Attimi On The Road" two years ago due to my fondness for "sharing". Let me explain. I practice kitesurfing, surfing and other water sports but unfortunately, they are not very known in the place where I live, for this reason, I decided to create a virtual place to write about them. Travelling is another representative aspects of my blog. I think travelling is the only thi

trivago logoTR

International Media Buyer (JP, AU, NZ, IT, NL, PT, CEE, ES, PT)

Jun 2021 - Apr 2024 (2 years 10 months)

- Responsible for strategy, planning and execution of all offline marketing campaigns in Spain, Portugal, Belgium, the Netherlands (from June 2021) Italy, Central Eastern Europe (from May 2022), Japan, Australia and New Zealand (from October 2022) with the goal of efficiently maximizing brand user traffic acquisition to trivago’s platforms.
- Forecasting and negotiation of multimillion € budgets t

TEGing Puglia logoTP

Project Development Coordinator - European Representative for DE & NL

Jan 2021 - May 2021 (4 months)

European Representative for Germany and The Netherlands through a territorial analysis I identify and select in these countries specific intermediaries and aspects of local culture that are in synergy with the TEGing project.

Università del Salento logoUS

Water Sport Tourism Researcher

Feb 2020 - Nov 2020 (9 months)

In the first phase of the practical internship a bibliographical research was carried out in order to understand in depth the sports tourism segment, with particular attention to the motivations that guide sports tourists in their process of choosing a tourist destination.
In the second phase of the practical internship, the research activity had the objective of constructing a questionnaire to s

Instagramers Networks, the main Instagram´s fans community logoIC

Community Manager

Jan 2014 - Jan 2016 (2 years)

During my time as Community Manager at Instagramers Lecce (local community of Instagramers Italia) I
worked in different fields:
- mobile photography;
- mobile post-editing;
- Photoshop post-editing;
- virtual storytelling;
- managing of Facebook pages and Instagram accounts;
- creating and managing contents;
- organization of events using social media;

Moreover, I was one of the organize

Education

Degrees, certifications, and relevant coursework

US

Università del Salento

Master's degree, Tourist and Cultural Entities Managment

2018 - 2020

The graduates possess the knowledge of the methodologies and the principles in economic-territorial and cultural subject necessary for the assumption of decisions in the circle of positions of responsibility in the administration and the government of institutions, private, public and no-profit, revolts to the economic management of the natural and cultural resources.

Subjects:
- Environmental a

US

Università del Salento

Scuola di Placetelling

2017 - 2017

The formative proposal of this school is to contribute to the exploitation of our territories through:
- training of professionals that can tell its cultural and productive wealth;
- supporting the territories and the actors that are identified in the initiatives of exploitation of the territorial resources (cultural, natural, firms or institutions).

On the formative plan the finalities of the

US

Università del Salento

Bachelor's degree, Political Science and International Relations

2014 - 2017

This Bachelor's degree furnishes a preparation that allows the graduate to assume functions of responsibility in the public and private administrations.

Competences:
- consultations in the public and private sector;
- access to the employment within the different government and international administrations;
- to have a responsible position in the private sector.

Subjects:
- History of Politic

IC

Istituto Tecnico Industriale "A.Meucci" - Casarano

High School Diploma, Industrial Informatics and Communication Systems

2009 - 2014

LL

London School of Business and Finance LSBF

Summer School

2012 - 2012

English summer school - Preparation Course for Cambridge Certification B2 level.

London School of Business and Finance logoLF

London School of Business and Finance

Summer School, English

2012 - 2012

English summer school with preparation for Cambridge Certification at B2 level.

Tech stack

Software and tools used professionally

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan