L R
@lr01
Mixed-methods researcher and strategist with a focus on insights.
What I'm looking for
I am a dedicated mixed-methods researcher and strategist with a PhD in Social Psychology and a Master's in Applied Statistics. My career has been marked by a commitment to leveraging data-driven insights to inform strategic decisions and enhance user experiences. At MEWS, I led a multi-disciplinary team to create a UX & PX Metric System that significantly improved our customer experience scores and brand reputation.
My experience spans various sectors, including my role as a researcher at Opportunity Network, where I developed user segmentation analyses and churn prediction models that reduced churn rates by 5.2%. I also co-directed research at Mental Gaming, where I pioneered the first psychometric test for esports, currently under peer review. My leadership at the Canary's Social Observatory has been pivotal in shaping political discourse in the region, demonstrating my ability to influence and drive change through research.
Experience
Work history, roles, and key accomplishments
Director
Canary's Social Observatory
Jan 2023 - Present (2 years 6 months)
Directed the Social Observatory of the Canary Islands, a think tank exploring the national identity and political leverage of the archipelago. Spearheaded the 20A movement, a historical milestone impacting the political agenda.
Analyst & Strategist
Proyecto Drago / Sumar
Jan 2023 - Present (2 years 6 months)
Conducted social & political analysis and research for local elections, outlining a political strategy that helped win 2 seats on the local council. Performed social & political analysis and research for national elections, contributing to the Canary's election strategy team that won one seat in parliament.
Senior Researcher & Insights Coordinator
MEWS
Dec 2022 - Present (2 years 7 months)
Coordinated a multi-disciplinary team of 12 people including Data Analysts, Researchers, Designers, PMs, and C-Level executives. Created the UX & PX Metric System, which became the north star of the company, identifying new business opportunities, allocating resources, and significantly improving UX & Brand Reputation.
Member of the Scientific Board
Eticas Foundation
Jan 2022 - Present (3 years 6 months)
Researched and analyzed the impact of public algorithms on society, working on high-impact projects. Reviewed gender violence and recidivism algorithms used by national and regional governments.
Researcher
Opportunity Network
Aug 2021 - Present (3 years 11 months)
Developed different personas used by product and sales teams through user segmentation analysis. Created a statistical model to assign churn risk to users based on their behavior, which diminished the churn rate by 5.2%.
Researcher
CINVED
Jan 2021 - Present (4 years 6 months)
Conducted Social Psychology research on the Spanish far-right, publishing one scientific article exploring the use of dog-whistle politics. Currently has two articles exploring the abuse suffered by journalists on social media undergoing peer-review.
Codirector of Psychology & Head of Research
Mental Gaming
Mar 2019 - Present (6 years 4 months)
Developed the first psychometric test for esports, with the resulting paper currently being peer-reviewed by a scientific journal. Researched the neurophysiological correlates of performance in esports and studied the use of video games for psychosocial development.
Education
Degrees, certifications, and relevant coursework
Unknown University
PhD, Social Psychology
Currently pursuing a PhD in Social Psychology, focusing on advanced research methodologies and theoretical frameworks within the field. This ongoing doctoral program is enhancing my expertise in psychological research and analysis.
Unknown University
Masters, Applied Statistics
Completed a Masters in Applied Statistics, gaining proficiency in statistical analysis, data modeling, and quantitative research methods. This program provided a strong foundation in applying statistical techniques to real-world problems.
Unknown University
Masters, Psychological Research
Earned a Masters in Psychological Research, specializing in research design and methodology. This degree equipped me with comprehensive skills in conducting rigorous psychological studies and interpreting complex data.
Unknown University
Bachelor, Psychology
Obtained a Bachelor in Psychology, covering fundamental theories and principles of human behavior and mental processes. This foundational degree provided a broad understanding of various psychological domains.
Availability
Location
Authorized to work in
Job categories
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