At Dona Chique Group, I lead commercial direction and business operations for an e-commerce group focused on beauty products. I oversee growth priorities, commercial execution, customer experience, and operating processes.
At EH Medical, I developed proposals for the commercial team's variable compensation framework and participated in the management committee that reviewed and decided on the final rules. I also led a multidisciplinary commercial team and helped increase average sales per full-cycle salesperson by approximately 480%.
At EH Medical, I redesigned consultative sales processes and cadence, reducing the average sales cycle from 30 days to 9 days. I also contributed to an approximately 22% improvement in conversion performance.
At BCMED, I led sales and business-development strategy as commercial operations scaled approximately sixfold and revenue grew nearly tenfold. I also created and structured a document-analysis and fraud-prevention department that reduced detected fraudulent contracts from more than 30 per month to zero.
Brazil
Paraguay