At Mystery Minds GmbH, I owned B2B marketing strategy and execution, partnering with Sales, Product, Customer Success, and leadership. I built and optimized the Marketing-to-Sales funnel, HubSpot tracking, automation, and reporting, achieving 43% MQL-to-SQL conversion and 37% Marketing-MQL-to-customer conversion.
I developed account-based and industry-targeted campaigns, landing pages, and sales enablement initiatives that increased lead quality by 45% within one year. I also strengthened brand visibility through positioning, GTM messaging, customer stories, research, and events.
At Lemon Spark LLC- FZ., I build marketing functions for B2B companies, from positioning and go-to-market strategy to hands-on execution. I work directly with founders and leadership teams to establish scalable marketing foundations, including websites, content, SEO, GEO and AI search visibility, demand generation, and sales enablement.
