At Mint&Lemon, I manage LinkedIn personal branding profiles for global professionals and founders. I write and edit content to match each brand’s voice and positioning, and manage content calendars, post scheduling, and community engagement.
At Algorithm Agency, I wrote SEO-optimised blogs, landing pages, product descriptions, and category copy across beauty, personal care, food, and e-commerce. Blog content I created ranked on page 1 of Google, and I delivered work for brands including Pond’s, Environ SA, LUX Soap, Joko Tea, and Cleanipedia.
As a freelance copywriter, I developed website and LinkedIn profile content for businesses, helping clarify their messaging and digital presence. I also conducted content revamps to improve clarity, positioning, and search visibility.
Earlier, I managed social media accounts and created marketing copy at Catch the Beat, and delivered transcription and copyediting services at Transcribe Me. I enjoy word wizardry, and bring SEO, brand voice, and conversion-focused writing together in my work.
