Sineade williams
@sineadewilliams
Copywriter and SEO content writer crafting brand voice-led, keyworded long-form content that converts.
South AfricaWhat I'm looking for
I’m a copywriter and SEO-focused content creator who builds well-researched long-form copy around customer pain points and questions. In my GreenPark contract role, I adapted brand voice and tone across articles, strengthened SEO keywording, and supported publishing with content coordination practices.
I also bring hands-on experience across SEO and content operations—technical/on-page SEO, SEO keyword research, alt text optimization, and updating Meta titles and descriptions. I’ve worked with brands including Poise, Huggies, Kleenex, and other teams within Kimberly Clark, and I’ve coordinated content through CMS uploading, quality control, and team scheduling. I’m continuously upskilling through courses like HubSpot Academy Business Blogging and on-page technical SEO lessons.
Experience
Work history, roles, and key accomplishments
Contract Copywriter
GreenPark
Apr 2024 - Dec 2025 (1 year 8 months)
Wrote well-researched long-form copy tailored to customer pain points and questions, adapting brand voice and tone across articles for different audiences. Implemented SEO keywording to support discoverability and content performance.
Freelance Content Writer
Truetone Swimwear
May 2023 - Oct 2023 (5 months)
Created lifestyle and health/wellness blog posts with an emphasis on emotional and informative brand-aligned storytelling. Delivered SEO-focused content that supported ongoing publishing needs.
Freelance Content Writer
AmazingTalker
Jan 2022 - Aug 2022 (7 months)
Researched and wrote articles on language learning topics for multiple audiences and languages. Produced content using collaboration and planning tools to support consistent publishing.
Freelance Content Writer
Love Coupons Australia
May 2021 - Oct 2021 (5 months)
Created brand and product descriptions for companies across multiple industries, sourcing relevant images and uploading content to the brand CMS. Edited content as needed to keep it accurate and aligned with brand requirements.
Education
Degrees, certifications, and relevant coursework
Oxford Home Study College
E-commerce management, E-commerce management
2019 - 2020
Completed E-commerce management at Oxford Home Study College from October 2019 to April 2020.
HubSpot Academy
Business Blogging course, Business Blogging
2024 -
Completed HubSpot Academy's business blogging course (February 2024).
On page technical SEO lessons
On-page technical SEO lessons, Technical SEO
2025 -
Completed on-page technical SEO lessons (December 2025).
Udemy
The complete copywriting course: write to sell like a pro, Copywriting
2023 -
Completed Udemy's 'The complete copywriting course: write to sell like a pro' (July 2023).
Udemy
Sales and marketing copywriting, Copywriting
2023 -
Completed a Udemy course in sales and marketing copywriting (April 2023).
LinkedIn Learning
Branding foundations + Create a brand strategy, Brand Strategy
Completed LinkedIn Learning branding foundations and creating a brand strategy course.
Availability
Location
South AfricaAuthorized to work in
Social media
Job categories
Skills
Interested in hiring Sineade ?
You can contact Sineade and 90k+ other talented remote workers on Himalayas.
Message SineadeFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
