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Lincoln Coutto

@lincolncoutto

I scale profitable performance campaigns across native, search arbitrage, affiliate, and lead generation.

India
Message

I've managed more than $2.2 million in cumulative ad spend at Clicksco (Havas Groups), scaling Native-to-Search Arbitrage campaigns across Taboola and Outbrain. In March 2025, I generated over $110,000 in pure profit from $229K in spend, achieving 48% ROI.

I drive high-intent Homebuddy leads on Newsbreak, acquire iGaming players for Stake.com through Taboola and Richads, and scale direct-response offers across health, beauty, software, e-commerce, and app installs. I use Clickflare, Anstrex, Adplexity, and Google Apps Script to test creatives, identify converting placements, automate reporting, and cut losing campaigns quickly.

Previously at Media.net, I led search arbitrage portfolios for nearly six years, trained junior media buyers, protected profitability through traffic-quality validation, and turned campaign data into commercial recommendations.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

MC

MVLU College

Bachelor of Science, Information Technology

Bachelor of Science in Information Technology from MVLU College.

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