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Liliya Vladimirova

@liliyavladimirova

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Digital product and project leader at AVON who launched a self-service channel that grew sales by 199% in Year 2.

Bulgaria

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At AVON, I delivered B2B and B2C digital platforms and proposed a direct-to-customer shipping solution across 25+ markets during COVID to help prevent customer churn. I also launched a self-service capability in 30 days with a team of three; channel sales grew by 199% in Year 2.

At YETTEL, I led the HBO partnership from concept to launch, aligning commercial and technical work. I bring experience in digital product delivery, e-commerce, and Salesforce, backed by Salesforce certifications and coursework in data analysis and machine learning.

Experience

Work history, roles, and key accomplishments

B2B Digital & E-commerce Lead / Campaign & Platform Owner

AVON

Dec 2025 - Jun 2026 (6 months)

Acted as the primary liaison between local teams and central stakeholders to coordinate B2B campaign delivery and digital platform experiences. Shaped and tested local activation strategies to drive adoption and monetization of digital sales and social selling platforms.

B2B E Commerce Campaign Management Platform Optimization Technical Requirements Stakeholder Management

Digital Operations Coordinator

AVON

Jul 2024 - Dec 2025 (1 year 5 months)

Coordinated digital initiatives across 8 international markets and served as central coordination lead across product, IT, marketing, commercial, and operations teams. Managed end-to-end platform testing, validation, and UAT to ensure smooth multi-market rollouts.

Multi Market Coordination UAT Platform Testing Cross functional Leadership Digital Operations

Digital Development Project Manager

AVON

Oct 2018 - Jun 2024 (5 years 8 months)

Delivered business-critical B2B/B2C platforms with lean teams, managing scope, vendor deliverables, UAT, and release gates. Proposed and scaled a direct-to-customer shipping solution during COVID across 25+ markets, preventing customer churn.

Project Management B2B B2C Platforms UAT Release Management Vendor Management Agile Scrum

Digital Projects Manager – Telecommunications Sector

YETTEL

Jul 2016 - Sep 2018 (2 years 2 months)

Managed cross-functional delivery of digital platforms, consumer channels, VoLTE deployment, 4G rollout, IoT solutions, and Net Neutrality compliance. Led the HBO partnership end-to-end, managing commercial alignment and technical implementation from concept to launch.

Digital Platforms VoLTE IoT Net Neutrality and Broadband Access Cross functional management Partnership Management

Programming Coordinator & Channel Manager

FOX INTERNATIONAL CHANNELS

Aug 2013 - Jul 2016 (2 years 11 months)

Coordinated multi-market programming for Fox Life, Fox Crime, National Geographic, and 24 Kitchen across 5 Balkan markets. Evaluated viewer behavior and performance data to optimize content scheduling, improve audience KPIs, and support ad sales planning.

Programming Coordination Multi Market Management Audience Analysis Content Scheduling KPI Optimization

Brand Manager

Unilever

Nov 2012 - Aug 2013 (9 months)

Managed end-to-end brand strategy and ATL/BTL campaign execution for Dove and Rexona across TV, digital, and retail channels. Oversaw inventory planning, stock flows, and media budget allocations.

Brand Strategy ATL BTL Media Planning Inventory Management Budget Management