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Liliox User

@lilioxuser

Creative strategist across e-commerce brands who drove 50% gains in website traffic and conversion for Bloom Women's Wear.

Nigeria

Message

At Bloom Women's Wear, I developed creative concepts, ad angles, and messaging for fashion e-commerce campaigns. By refining offer positioning and sharpening messaging through continuous creative testing, I increased website traffic by 50% and conversion rate by 50%, while reducing ad spend inefficiency by 40%.

At Pretty Girls Hair Store & PGHS Luxury, I managed creative strategy across two premium consumer brands, building full-funnel frameworks with tailored hooks, scripts, and UGC-style briefs. I’ve also grown a Pinterest account organically from 4 to 1,000 followers and scaled monthly views from 12 to over 1 million through creative and content optimization.

Experience

Work history, roles, and key accomplishments

Content Strategist & Paid Social Lead

Pretty Girls Hair Store & PGHS Luxury

Jan 2026 - Jun 2026 (5 months)

Managed creative strategy and ad concept direction across two premium consumer brands, building full-funnel creative frameworks and conducting competitor analysis to inform testing priorities.

Creative Strategy Ad Concepting Full Funnel Marketing Competitive Analysis UGC Creator Briefs Messaging Frameworks Offer strategy Landing Page Feedback Brand Integrity

Performance Marketer

Bloom Craft House

Feb 2026 - May 2026 (3 months)

Developed creative and offer strategies for customer acquisition and lead generation across Meta, led creative testing, and built conversion-focused funnels and landing pages.

Creative Strategy Offer strategy Customer Acquisition Lead Generation Meta Ads Creative Testing Competitive Analysis Funnel Building Landing Page Optimization

Lead Marketing Manager

Writers' Harbour

Jan 2025 - Jan 2026 (1 year)

Led content and creative strategy for an education-focused digital brand, developing concepts tied to course launches and audience pain points, and collaborated with founders to translate educational programming into platform-native creative angles.

Content Strategy Creative Strategy Messaging Frameworks Promotional Campaigns Audience Research Testimonial Research Offer strategy Collaboration

Head of Campaigns / Marketing Strategist

Bloom Women's Wear

Sep 2025 - Nov 2025 (2 months)

Developed creative concepts and messaging strategy for a fashion e-commerce brand, driving a 50% increase in website traffic and a 50% improvement in conversion rate through refined offer positioning and continuous creative testing.

Creative Strategy Messaging Strategy Competitor Research Creative Briefs Scripts Storyboards Creative Testing performance reporting Budget Optimization Conversion Rate Optimization

Brand & Marketing Associate → Interim Team Lead

Venueri

May 2025 - Aug 2025 (3 months)

Supported pre-launch creative and positioning strategy, conducted competitor analysis and market research, and was promoted to Interim Marketing Team Lead based on strategic execution and performance tracking.

Creative Strategy Positioning Competitive Analysis Market Research Audience Segmentation Copywriting Campaign Planning Performance Monitoring

Pinterest Growth Strategist

Freelance

Jan 2021 - Dec 2023 (2 years 11 months)

Grew a Pinterest account organically from 4 to 1,000 followers and scaled monthly views from 12 to over 1 million through consistent creative and content optimization, achieving 250K–1.4M views per post.

Pinterest Marketing Organic Growth Content Optimization Keyword Research Trend Research Analytics Audience Research Content Strategy