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Oluwateniola Amodu

@oluwateniolaamodu

Message

I build data-informed digital marketing campaigns, brands, and social strategies that drive measurable audience growth.

Nigeria

Message

I've built and grown niche digital brands across beauty, lifestyle, and Afro-minimalism, taking Instagram audiences to 2K–7K+ organic followers through positioning, content strategy, and audience insights.

At Bridgedin Socials, I translate brand objectives into digital marketing strategies across messaging, content, and customer communications. I led an International School Lagos entrance-examination campaign that generated 112,027 views, 10,037 link clicks, and 2,080 landing-page views across Facebook and Instagram.

For O.T. Photos, I developed a TikTok launch and growth strategy that contributed to a 3× increase in post impressions within 30 days. I use audience research, platform behaviour, and performance analysis to turn marketing goals into measurable outcomes.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Bridgedin Socials

Oct 2023 - Present (2 years 11 months)

Translate brand objectives and audience insights into digital marketing strategies spanning positioning, messaging, content, and customer-facing communications. Led the digital reintroduction of the brand following a rebrand and developed a 22-day campaign generating 112,027 views, 10,037 link clicks, and 2,080 landing-page views.

Digital Marketing Strategy Brand Strategy Audience Research Campaign Strategy Social Media Marketing Content Strategy Performance Analysis Meta Business Suite Facebook Ads Manager

Digital Marketing & Instagram Strategy Consultant

Independent Digital Marketing Projects

Jan 2022 - Jul 2024 (2 years 6 months)

Built and developed 4+ niche digital brands across beauty, lifestyle, and Afro-minimalism, growing individual Instagram accounts to 2K–7K+ followers organically. Developed audience profiles, positioning frameworks, content pillars, and engagement strategies aligned with audience behaviour and brand objectives.

Digital Marketing Instagram Strategy Audience Research Brand Positioning Content Strategy Organic Growth Engagement Strategy Performance Analysis

Social Media Content & Strategy Consultant

O.T. Photos

Dec 2023 - May 2024 (5 months)

Developed the TikTok launch and growth strategy for a street photography brand transitioning from static photography to short-form video storytelling. Defined recommendations around content cadence, trends, hashtags and format adaptation based on TikTok discovery and consumption behaviour.

TikTok Strategy Content Strategy Social Media Marketing Growth Strategy Audience Research Hashtag Strategy Trend Analysis

Education

Degrees, certifications, and relevant coursework

University of Lagos

Bachelor of Arts, History and Strategic Studies

2019 -

Activities and societies: Member, Students' Historical Society of Nigeria (SHSN); Assistant Social Media Manager, Students' Historical Society of Nigeria (SHSN)

Pursuing a Bachelor of Arts in History and Strategic Studies, with expected completion in 2026. Active member and Assistant Social Media Manager of the Students' Historical Society of Nigeria.