Open to opportunities

Lilato Madiri

@lilatomadiri

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Community Manager and Community Builder with 5+ years driving platform adoption, loyalty, and brand advocacy.

United Kingdom

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What I'm looking for

I’m looking for a mission-driven team where I can build safe, inclusive communities, run data-driven events, moderate with empathy, and use social + email/CRM insights to grow engagement and retention with strong brand consistency.

I’m a results-driven community builder with 5+ years of experience helping organisations scale high-quality ecosystems through strategic relationship building, thoughtful moderation, and data-driven community programming. I focus on turning community members into brand advocates while protecting the culture and trust that make communities thrive.

I’ve built measurable momentum—delivering 50%+ engagement growth and 90%+ retention rates—by combining authentic community interaction with structured, end-to-end planning. From onboarding and member journey design to content and engagement strategy, I create safe, inclusive spaces where people feel seen and supported.

In my Community Management work, I’ve maintained 90%+ engagement rates across client social channels and led community outreach programs that grow participation. I’ve implemented Slack engagement strategy to increase active participation by 50%, while also supporting virtual and IRL event programming that strengthens connection and loyalty.

Beyond community growth, I bring CRM and performance reporting into the mix—translating audience insights into strategy, monitoring trends, and supporting crisis response when needed. Across roles from Social Moderator to Community Educator, I’ve consistently upheld brand tone, escalated issues appropriately, and used data to optimize engagement and retention.

Experience

Work history, roles, and key accomplishments

Current

Community Educator

Current

Giffgaff

May 2025 - Present (1 year 2 months)

Provided empathetic, timely support to members across forums and messaging channels while maintaining giffgaff’s brand tone. Moderated discussions, managed service updates, and liaised with internal teams to escalate issues and contribute to engagement strategy and reporting.

Community Support Community Moderation Member Engagement Forums Messaging Engagement Strategy Reporting

Current

Slack, Community & Events Manager

Current

BabesonWaves

Jun 2023 - Present (3 years 1 month)

Implemented a Slack engagement strategy, increasing active participation by 50%, and regularly delivered virtual and IRL events. Owned the member journey (onboarding through ongoing engagement) and created newsletters and member content to improve retention and referrals.

Freelance Community Manager

Freelance

Sep 2024 - Sep 2025 (1 year)

Drove platform adoption and fostered community loyalty through strategic relationship building and moderation. Scaled high-quality ecosystems using data-driven event programming to support engagement growth and retention.

Community Building Community Moderation Platform Adoption Relationship Building Community Loyalty

Social Moderator

Comic Relief

Feb 2024 - Apr 2024 (2 months)

Moderated social channels during Red Nose Day, achieving a 90% engagement rate. Implemented escalation processes to maintain brand integrity and resolve issues, and provided data-driven insights to optimize engagement strategies.

Social Media Moderation Community Engagement Brand Integrity Issue Resolution Social Media Analytics

UK Community Manager

RiseUp

Jan 2023 - Apr 2023 (3 months)

Led community-building efforts for UK market expansion, including establishing an initial WhatsApp community presence. Launched Coffee Takeovers and organised the first International Women’s History Month event with sponsorships.

Community Building Market Expansion Partnerships WhatsApp Communities Event Programming Coffee Takeovers Sponsorship Coordination Community Growth

Community Manager

LYMA

May 2022 - Jul 2022 (2 months)

Led community establishment and grew membership by 550 in the first month. Implemented onboarding processes to improve retention by 20% and aligned engagement with social media and CRM strategies for brand consistency.

Community Growth Onboarding Retention Social Media Alignment CRM Strategy Member Onboarding Community Engagement

Community Assistant

Trinny London

Oct 2020 - Dec 2021 (1 year 2 months)

Managed global and three regional Facebook communities, tailoring initiatives to market needs and driving daily engagement on brand and Founder social profiles. Produced weekly reports with actionable insights for growth strategies.

social media engagement Growth Strategy