Open to opportunities

Lianna Yagudayev

@liannayagudayev

Message

Creative strategist and brand specialist building content, visual systems, and conversion-focused growth.

Canada

Message

What I'm looking for

I’m looking to lead brand systems and performance growth—owning content strategy, visual storytelling, SEO/CRO, and customer acquisition—partnering closely with founders and teams to scale consistently and sustainably.

I’m a Creative Strategist & Brand Specialist with 10+ years leading content systems, brand development, website creation, SEO, analytics, and sales funnel conversion to support long-term growth and customer acquisition. I own creative strategy across digital, social, and marketing channels, building scalable approaches that keep brand expression consistent while improving performance.

In recent roles as Creative Lead (Davey Maher Fitness Inc.) and freelance designer (Nueboo; Saint Cosmetics), I led website strategy and visual identity systems, optimized SEO and email marketing to drive inbound demand and revenue, and contributed to conversion improvements through CRO-minded UX/UI direction. I’ve also delivered identity systems, websites, and digital marketing assets for 25+ businesses—advising founders on brand architecture and go-to-market strategy, while using AI-assisted research and analytics optimization to refine audience and messaging.

Experience

Work history, roles, and key accomplishments

Current

Freelance Brand & Web Designer

Current

Freelance

Jan 2014 - Present (12 years 5 months)

Delivered brand identity systems, websites, and digital marketing assets for 25+ businesses, building scalable content templates and asset libraries for consistent multi-channel growth. Created conversion-focused web experiences and advised founders on brand architecture, go-to-market strategy, and long-term creative scalability.

Brand Identity System Conversion Rate Optimization Brand Architecture Go To Market Strategy Analytics & Optimization Creative Direction

Creative Lead

Davey Maher Fitness Inc.

Jan 2020 - Jan 2025 (5 years)

Owned content and creative strategy across digital and social channels to support client expansion. Led website strategy and visual design systems, optimized SEO, supported email marketing, and delivered scalable social assets aligned to brand positioning and customer acquisition goals.

Content Strategy Creative Strategy SEO Optimization Design Systems Email Marketing Positioning Marketing Analytics Customer Acquisition

Graphic Designer

Nueboo

Jan 2020 - Jan 2024 (4 years)

Designed engaging social media assets aligned with brand strategy to improve audience engagement and visual consistency. Created web and email marketing design assets, led the execution of email campaigns, and developed B2B PDF materials and branded collateral for sales and client communication.

Social Media Design Brand Strategy Email Campaigns B2B Collateral Design Presentation Design Visual Consistency