Leslie McNab

I develop clear, high-impact stories from complex technical information for Hatch’s global marketing campaigns, SharePoint intranet, major company meetings, and leadership communications.

Previously, I built a multi-year Google Cloud Marketplace campaign across video, blogs, sponsored content, email, and social media, and wrote Second Harvest reports that increased national awareness of food security challenges. As a freelance writer, editor, and content strategist, I partnered with startups, global corporations, non-profits, and Nubrand agency on editorial calendars, branding, social strategy, executive content, SEO/UX copy, and integrated campaigns.

I’ve also led global communications at OANDA, ghostwritten for SAS Canada executives, and directed editorial strategy as Downhome Magazine’s Editor-in-Chief. I bring 20+ years of experience translating jargon into persuasive language that builds trust and moves audiences to action.