Alejandra Marulanda

Planned and conducted qualitative research and usability testing. Synthesized findings and shared actionable insights with Product, Design, and Business teams.

Coordinated multidisciplinary teams to define project requirements and delivery strategies. Facilitated stakeholder workshops and alignment sessions.

Designed and improved complex financial services by mapping end-to-end ecosystems. Facilitated discovery and alignment activities to understand business needs and user behaviors.

Led cross-functional initiatives to identify and solve customer and business challenges. Mapped customer journeys and service ecosystems to uncover improvement opportunities.

Led cross-functional projects from discovery through delivery, coordinating designers, developers, and business stakeholders. Managed project planning and execution across multiple initiatives.

Established and scaled UX Research practices, mentoring designers and introducing methodologies. Led qualitative and quantitative research initiatives to support product strategy.

Contributed to UX design projects, applying user-centered design principles and collaborating with cross-functional teams.

Led multidisciplinary teams across UX, Content, and Development functions. Defined project strategy and facilitated workshops with clients and stakeholders.

Led UX initiatives, applying design thinking and user research to improve product experiences.

Delivered lectures and supported curriculum development in design-related subjects.

Taught design courses part-time, sharing industry knowledge and practical skills with students.

Designed and developed web solutions, applying user-centered design principles and visual design skills.

Designed and implemented web interfaces, ensuring usability and visual consistency.

Earned a Bachelor's degree in Graphic Design.

Pursued a Master's degree in Web Analytics, Usability and User Experience.