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Leonardo Reis

@leonardoreis

Message

I build culturally relevant brand growth through strategy, partnerships, campaigns and experiences.

United Arab Emirates

Message

I advise brands including DI VOLPE on UAE market development, connecting strategy, communications, retail, partnerships and campaigns to commercial opportunities. I also co-founded CINC, where I produce luxury private events, branded experiences and bespoke gifting projects, including a branded games experience for House of Porsche.

Previously, I led PR and partnerships at 25hours Hotel One Central, building collaborations with Dubai Fashion Week, Soul DXB, Savoir Flair, Cinema Akil and Vinyl Souk. Across FLTRD, GOFREE and Rappi, I built marketing functions, launched platforms and market-entry campaigns, and created brand experiences spanning fashion, retail, hospitality and culture.

Experience

Work history, roles, and key accomplishments

Current

Independent Brand & Communications Consultant

Current

LNRD

Aug 2025 - Present (1 year 1 month)

Advises brands across strategy, positioning, communications, market development, partnerships, PR, content and activations. Leads UAE market development for DI VOLPE and supports expansion into retail partners.

Brand Strategy Positioning Communication Skills Market Development Partnerships PR Content Activation Retail Creative Campaigns

Current

Co-Founder

Current

CINC

Jan 2025 - Present (1 year 8 months)

Develops and produces luxury private events, brand experiences and bespoke gifting projects, combining creative direction with end-to-end production and execution.

Event Production Creative Direction Supplier Management Personalized Gifting Brand Experiences

PR & Partnerships Manager

25hours Hotel One Central

May 2023 - Jul 2025 (2 years 2 months)

Led PR, media relations, partnerships and community-driven brand initiatives across the hotel and its six lifestyle, F&B and wellness concepts. Managed external PR agency, developed media opportunities, and built a curated ambassador programme of approximately 125 creators.

PR Media Relations Partnerships Community Building Ambassador Program Budget Management Event Planning Content Strategy

Marketing Manager

FLTRD - The Design House

May 2021 - Apr 2023 (1 year 11 months)

Built the marketing and brand infrastructure for an early-stage fashion and design platform, leading brand, communications, social media, content, PR, partnerships, campaigns and events. Managed relationships with 150+ designers and led e-commerce platform development.

Marketing Strategy Brand Management Social Media Content Strategy PR Partnerships Ecommerce Event Marketing Budget Management

Head of Marketing

GOFREE

Oct 2018 - Jan 2020 (1 year 3 months)

Built and launched a new event-management platform from the ground up, leading brand and market launch, building a six-person marketing team, and scaling to 200+ active users. Created branded events and venues attracting large audiences.

Marketing Strategy Brand Launch Team Leadership Event Marketing User Acquisition Partnerships

Head of Growth Marketing

Rappi

Jan 2018 - Dec 2018 (11 months)

Led market-entry and growth strategy for Rappi's launch in Belo Horizonte, managing a two-person team across user acquisition, restaurant partnerships and local marketing. Drove significant growth in monthly downloads and order performance.

Growth Marketing Market Entry User Acquisition Partnerships OOH Digital Marketing Experiential Marketing

Communications & Digital

Rede PR Agency

Jan 2016 - Dec 2018 (2 years 11 months)

Worked across crisis communications, media relations and digital marketing for retail accounts. Spent 1-1.5 years in the Samarco crisis communications war room, then managed digital communications for BRMalls shopping centres.

Crisis Communications Media Relations Digital Marketing Social Listening Sentiment Analysis Content Strategy

Marketing & Communications Assistant

Arnaldo College

Jan 2016 - Dec 2016 (11 months)

Supported marketing and student-recruitment campaigns, creative production and campus communications.

Marketing Communication Skills Creative Production

Corporate Communications Trainee

Samarco Mineração

Jan 2014 - Dec 2015 (1 year 11 months)

Supported corporate and internal communications, campaigns and communications materials.

Corporate Communications Internal Communications

Internal Communications Trainee

Mercantil do Brasil Bank

Jan 2012 - Dec 2014 (2 years 11 months)

Created and scaled an internal ambassador programme to approximately 40 Communication Agents, introducing engagement and gamification initiatives.

Internal Communications Employee Engagement Gamification

Marketing & Communications Trainee

Kroton Educacional

Jan 2012 - Dec 2012 (11 months)

Supported corporate communications and production of a national congress for 2,000+ attendees.

Corporate Communications Event Production

Marketing & Events Coordinator

Academy of Ideas

Jan 2010 - Dec 2012 (2 years 11 months)

Curated and coordinated 100+ cultural talks, courses and experiences, managing talent and corporate relationships and programming involving leading Brazilian cultural figures.

Event Coordination Programming Talent Management Corporate Relations