Looking for a job

Leen Haddad

@leenhaddad

Message

Senior Brand & Marketing Strategist building positioning and go-to-market systems for scalable growth.

Jordan

Message

What I'm looking for

I’m looking to partner with founder-led or growth-stage teams to build brand strategy and go-to-market execution that turns positioning into measurable, scalable revenue growth—across market entry, pricing, channels, and customer acquisition.

Senior Brand and Marketing Strategist with 10+ years of experience across the Middle East, Europe, and the US.

Former Regional Brand Manager at Grenade, where I launched the brand across 6 ME markets and drove 60% sales growth in year one. Previously at Unilever on Knorr and Hellmann's across NAMET. Since 2021, I've worked independently with 10+ founder-led and growth-stage brands across FMCG, DTC, SaaS, and B2B on brand strategy, positioning, go-to-market, and market entry.

I work at the strategic level — with founders, CMOs, and leadership teams — on the decisions that shape how a brand is built, positioned, and taken to market. Not campaign execution. Not ads management. Strategy, clarity, and commercial direction.

Markets: Saudi Arabia, ME, EU, US. Global Markets

Sectors: FMCG, DTC, SaaS, B2B, Lifestyle, Web3.

If you're entering a new market, launching a brand, restructuring a portfolio, or need senior strategic direction, full-time remote, fractional, or project-based, that's the brief I'm built for.

Experience

Work history, roles, and key accomplishments

Current

Founder & Brand Strategist

Current

Calmly Elevated

Oct 2025 - Present (8 months)

Founded and built a premium DTC artisan home decor brand from zero, developing brand identity, positioning, pricing, and a conversion/customer-journey framework. Operates as a live growth lab to test and scale DTC brand strategy and growth systems.

Brand Architecture Positioning Pricing Strategy Customer Journey Mapping Conversion Rate Optimization Product Market Fit Go To Market Planning

Current

Independent Brand Strategist

Current

Independent

Sep 2021 - Present (4 years 9 months)

Partnered with founder-led and growth-stage brands to build positioning, go-to-market plans, and market-expansion roadmaps across EU, US, and Middle East/Africa. Delivered engagements that launched EU market strategies and cut CAC 25% while increasing lead volume 20% for a key UK client.

Brand Strategy Go To Market Strategy Market Entry Positioning Pricing Strategy Channel Strategy International Expansion CRO Demand Generation Competitive Analysis

Regional Brand Manager

Grenade

Dec 2019 - Sep 2021 (1 year 9 months)

Launched the Grenade brand across 6 countries, driving 60% sales growth and 50% brand awareness in year one. Owned regional brand strategy, positioning, innovation roadmap, and end-to-end product launches, and built ambassador/influencer frameworks to scale brand credibility.

Regional Strategy Market Expansion Positioning Roadmapping Influencer Marketing Ambassador Commercial Strategy Channel Strategy

Assistant Brand Manager

Unilever

Jul 2018 - Jul 2019 (1 year)

Contributed to regional brand strategy and innovation planning for Knorr and Hellmann’s, supporting product launches and packaging strategy. Delivered consumer and competitive insights to inform NAMET commercial planning cycles.