Leane Pottas
@leanepottas
Digital marketing and creative strategy manager blending systems thinking with brand-first execution.
ZimbabweWhat I'm looking for
I’m a marketing and creative strategy professional who thrives where creativity and systems thinking work together. I’m sharp on strategy, obsessive about detail (especially brand consistency), and I genuinely enjoy building workflows that run smoothly without babysitting.
Since June 2025, I’ve worked across a podcast/personal brand platform and a nonprofit-focused CRM ecosystem, then stepped into a manager role in January 2026. I own end-to-end digital execution: social media strategy and scheduling, copywriting and engagement, weekly newsletter writing, website editing and content updates, email marketing setup and execution, and applying SEO basics to blog and web content.
I also bring strong production and operational muscle—short-form video editing, podcast editing and transcript clean-up, podcast distribution scheduling, and CRM/automation management—supported by tools like ClickUp, GoHighLevel, WordPress, Mailchimp, and Slack. Before this, I built experience across freelance video content, sales and dairy-focused client solutions, and even an international dairy internship, which gave me the analytical discipline to pair creative output with measurable KPIs.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Journey to Legacy & MyDigitalNPO
Jan 2026 - Present (5 months)
Managed digital marketing and creative strategy across Journey to Legacy (podcast/personal brand) and MyDigitalNPO (nonprofit CRM), covering social media, newsletters, and cross-platform content. Owned website and email marketing updates, applied SEO basics, produced podcast and digital assets, and managed CRM automation while tracking KPIs to guide campaign decisions.
Marketing Manager
Psychometric Business
Jan 2025 - Present (1 year 5 months)
Served as freelance marketing manager for a start-up psychometric business, coordinating promotional scheduling and strategic content delivery. Partnered with the founder on brand awareness and client experience while creating campaign plans, digital content, and marketing materials.
Founder & Videographer
Kriek's Content Creation
Jan 2025 - Present (1 year 5 months)
Founded and independently ran an event video content business, handling client consultations, on-site filming, and end-to-end post-production. Edited and delivered final video content using CapCut for weddings, corporate functions, parties, and social events.
Sales Technician (Dairy)
Nova Feeds
Nov 2023 - Present (2 years 7 months)
Conducted on-farm visits to analyze data and provide tailored dairy nutrition solutions, supported by clear monthly presentations to clients. Created marketing materials for events and contributed to internal planning and cross-functional communication across sales, marketing, and design.
Dairy Farm Intern
North Florida Holsteins
Jul 2022 - Jul 2023 (1 year)
Completed a year-long international dairy internship with rotations across key departments on a high-performance commercial dairy farm. Built technical capability using dairy software and participation in health/performance processes including calf health tracking and mastitis culturing.
Education
Degrees, certifications, and relevant coursework
Stellenbosch University
Bachelor of Science, Animal Production
Bachelor’s degree in Animal Production from Stellenbosch University, completed in 2021.
IMM Graduate School
Postgraduate Diploma, Marketing Management
Postgraduate Diploma in Marketing Management from IMM Graduate School.
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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