Andrea Pink
@andreapink
Experienced content and marketing producer who builds scalable creative operations.
What I'm looking for
I am an experienced content and marketing producer who transforms creative chaos into organized, repeatable results for high-growth teams. I have led content strategy, production, and cross-functional initiatives—managing campaigns across email, social, web, and retail—while creating workflows, documentation, and onboarding resources to scale operations.
My accomplishments include implementing Braze to enable targeted email and SMS segmentation, managing a 200+ article plant care resource library that increased repeat purchases, and directing lifestyle and product campaigns with improved production speed and visual consistency. I prioritize brand consistency, efficient vendor coordination, and measurable engagement to drive better marketing outcomes.
Experience
Work history, roles, and key accomplishments
Marketing Content Manager
ESHYFT
Jan 2024 - Oct 2025 (1 year 9 months)
Coordinated cross-functional marketing initiatives with Sales, Product, Design and regional teams, developed scalable workflows and onboarding resources, and implemented Braze to improve segmentation and engagement.
Marketing Coordinator
Marquette Food Co-op
Jun 2022 - Dec 2023 (1 year 6 months)
Oversaw creative production for social, email, and in-store campaigns, coordinated external vendors and agencies, managed content calendars, and maintained engagement tracking to inform strategy.
Content Producer
Bloomscape
Nov 2020 - May 2021 (6 months)
Produced and directed lifestyle and product campaigns, streamlined product photography workflows to improve visual consistency and production speed, and created production schedules and creative briefs.
Content Manager
Bloomscape
Oct 2018 - Nov 2020 (2 years 1 month)
Managed a 200+ article plant care resource library, coordinated photography, design, and copy across web, social, and print channels, and oversaw multiple creative projects to improve authority and repeat purchases.
Education
Degrees, certifications, and relevant coursework
Northern Michigan University
Bachelor of Fine Arts, Graphic Communication
Bachelor of Fine Arts in Graphic Communication; focused on design, production workflows, and visual communication.
Availability
Location
Authorized to work in
Website
andreapink.comJob categories
Skills
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