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Leandro Mastrocola

@leandromastrocola

I’m a data-driven ecommerce business analyst specializing in KPI dashboards.

Ireland
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What I'm looking for

I’m looking for a role where I can own KPI dashboards and ecommerce performance analysis, turn insights into optimization actions, and collaborate closely with commercial, UX, and technology teams to drive traffic, conversion, and revenue.

I’m a Business & Ecommerce Data Analyst focused on performance analytics, ecommerce optimization, and KPI monitoring. I bring 7+ years of experience across multinational environments, translating data insights into clear business growth opportunities.

In my most recent senior role at Bridgestone, I designed and implemented KPI dashboards using Excel and Power BI to track sales performance across multiple channels. I analyzed sales performance data to spot trends, opportunities, and actionable insights for the Argentina and Chile markets.

Previously, as a Catalog & Navigation Analyst at MercadoLibre, I analyzed catalog and navigation performance across Argentina, Brazil, and Mexico marketplaces. I partnered with UX and product teams to improve buyer and seller experience using data-driven recommendations.

I also built strong foundations in digital marketing and analytics through roles like Digital Marketing Responsible and Marketing Analyst. I developed online communication strategies (including Facebook, Instagram, Twitter, LinkedIn, and Google Ads), produced marketing performance reporting, and collaborated with sales teams to align marketing strategies with business objectives.

Experience

Work history, roles, and key accomplishments

CS
Current

Front-of-House Guest Support

City Language School

Jan 2025 - Present (1 year 2 months)

Provide front-of-house guest support, including bar service and food preparation tasks. Handle operational duties to maintain smooth day-to-day service.

DL

Bartender

Das Loft

Feb 2024 - Oct 2024 (8 months)

Prepare and serve alcoholic and non-alcoholic beverages while supporting bar operations. Process payments and manage cash/card transactions accurately.

BA

Ecommerce Performance Analyst

Bridgestone Argentina

Oct 2019 - Dec 2023 (4 years 2 months)

Designed and implemented KPI dashboards in Excel and Power BI to monitor ecommerce sales performance across multiple channels in Argentina and Chile. Analyzed sales performance data to identify trends, opportunities, and actionable optimization insights.

Education

Degrees, certifications, and relevant coursework

CS

City Language School

IELTS Academic, English (IELTS Academic)

2025 -

Grade: Band Score: 7

Studying English (IELTS Academic) in Dublin and reported an IELTS Academic band score of 7.

UADE (Universidad Argentina de la Empresa) logoUE

UADE (Universidad Argentina de la Empresa)

Bachelor’s Degree in Marketing, Marketing

2011 - 2015

Completed a Bachelor’s Degree in Marketing at UADE in Buenos Aires from 2011 to 2015.

Tech stack

Software and tools used professionally

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