Leandro Mastrocola
@leandromastrocola
I’m a data-driven ecommerce business analyst specializing in KPI dashboards.
What I'm looking for
I’m a Business & Ecommerce Data Analyst focused on performance analytics, ecommerce optimization, and KPI monitoring. I bring 7+ years of experience across multinational environments, translating data insights into clear business growth opportunities.
In my most recent senior role at Bridgestone, I designed and implemented KPI dashboards using Excel and Power BI to track sales performance across multiple channels. I analyzed sales performance data to spot trends, opportunities, and actionable insights for the Argentina and Chile markets.
Previously, as a Catalog & Navigation Analyst at MercadoLibre, I analyzed catalog and navigation performance across Argentina, Brazil, and Mexico marketplaces. I partnered with UX and product teams to improve buyer and seller experience using data-driven recommendations.
I also built strong foundations in digital marketing and analytics through roles like Digital Marketing Responsible and Marketing Analyst. I developed online communication strategies (including Facebook, Instagram, Twitter, LinkedIn, and Google Ads), produced marketing performance reporting, and collaborated with sales teams to align marketing strategies with business objectives.
Experience
Work history, roles, and key accomplishments
F&B Operations Assistant
Staycity Hotels
Feb 2025 - Present (1 year 1 month)
Support daily food and beverage operations, ensuring efficient service and guest satisfaction. Assist with routine operational tasks in a hospitality environment.
Front-of-House Guest Support
City Language School
Jan 2025 - Present (1 year 2 months)
Provide front-of-house guest support, including bar service and food preparation tasks. Handle operational duties to maintain smooth day-to-day service.
Bartender
Das Loft
Feb 2024 - Oct 2024 (8 months)
Prepare and serve alcoholic and non-alcoholic beverages while supporting bar operations. Process payments and manage cash/card transactions accurately.
Ecommerce Performance Analyst
Bridgestone Argentina
Oct 2019 - Dec 2023 (4 years 2 months)
Designed and implemented KPI dashboards in Excel and Power BI to monitor ecommerce sales performance across multiple channels in Argentina and Chile. Analyzed sales performance data to identify trends, opportunities, and actionable optimization insights.
Catalog & Navigation Analyst
MercadoLibre
Dec 2017 - Oct 2019 (1 year 10 months)
Analyzed catalog and navigation performance across marketplaces using data-driven insights. Partnered with UX and product teams to improve buyer and seller experience and used advanced Excel and Power BI reporting.
Digital Marketing Responsible
Avatron Suportes
Sep 2017 - Dec 2017 (3 months)
Owned online communication and ecommerce management activities across channels such as Facebook, Instagram, Twitter, LinkedIn, and Google Ads. Supported platform operations and coordinated marketing execution.
Marketing Analyst
Microcom Argentina
Mar 2016 - Sep 2017 (1 year 6 months)
Analyzed marketing performance data and produced periodic analytical reports. Collaborated with sales teams to align marketing strategies with business objectives.
Education
Degrees, certifications, and relevant coursework
City Language School
IELTS Academic, English (IELTS Academic)
2025 -
Grade: Band Score: 7
Studying English (IELTS Academic) in Dublin and reported an IELTS Academic band score of 7.
UADE (Universidad Argentina de la Empresa)
Bachelor’s Degree in Marketing, Marketing
2011 - 2015
Completed a Bachelor’s Degree in Marketing at UADE in Buenos Aires from 2011 to 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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