Open to opportunities

Houssameddine Elayni

@houssameddineelayni

Message

I’m an analytical digital marketing research analyst focused on social media analytics and brand reputation insights.

Ireland

Message

What I'm looking for

I’m looking to use my data-driven social media monitoring and marketing research to improve online sentiment, manage brand reputation risks in multiple languages, and support impactful campaign decisions within a fast-paced, multicultural team.

I’m an International Business graduate with professional experience in social media analytics, marketing research, and community management. I monitor and analyze up to 250+ daily posts across 10+ social media platforms for multiple client brands, turning raw signals into actionable reporting for brand communication strategies.

I’ve produced monthly analytics reports and used real-time tracking across Arabic, Darija, French, and English to identify reputation risks and improve online sentiment. I’m driven, organized, and multilingual, and I enjoy working across multicultural teams to support smarter marketing decisions and stronger customer communication.

Experience

Work history, roles, and key accomplishments

Current

Waiter

Current

Dada Restaurant

Jan 2026 - Present (5 months)

Delivered high-quality customer service in a fast-paced, premium dining environment. Handled customer queries and complaints professionally and worked as part of a team to maintain a clean, welcoming space.

Customer Service Complaint Handling Team Collaboration Time Management Customer Relationship Management Fast Paced Environment

Digital Marketing Analyst

Archipel Digital

Feb 2024 - Sep 2025 (1 year 7 months)

Monitored and analyzed 250+ daily social posts across 10+ platforms for 9 client brands, producing 4 analytics reports per month plus client-ready Canva reporting. Identified communication gaps for utility clients and recommended proactive service-interruption announcements, improving customer satisfaction and reducing negative sentiment while tracking reputation risks in Arabic, Darija, French, a

Social Media Monitoring Social Media Analytics Community Management Brand Reputation Marketing Research Competitive Intelligence performance reporting Meta Business Suite Canva

Education

Degrees, certifications, and relevant coursework

Dorset College Dublin

Bachelor of Business (Honours), International Business

2025 -

Activities and societies: Relevant modules: International Marketing; Global Sales Management; Doing Business in Global Markets; Global Operations & Supply Chain Management; Strategic Management; Digital Transformation; Corporate Governance & Ethics; Project Management.

Bachelor of Business (Honours) in International Business, expected to graduate in 2026. Coursework includes International Marketing, Global Sales Management, Digital Transformation, and Corporate Governance & Ethics.

Hassan II University

Bachelor's Degree in Business Management, Business Management

2019 - 2023

Activities and societies: Relevant modules: Advanced Marketing; Strategic Management; Financial Management; Human Resources Management; Business Law; General Audit; Financial Analyses; Microeconomics.

Bachelor’s degree in Business Management completed from 2019 to 2023. Relevant coursework covered areas such as Advanced Marketing, Strategic Management, Financial Management, and Business Law.