At Expo City Dubai, I lead commercial strategy, business development, and partnerships across entertainment and experiences. I've originated and negotiated partnerships with Disney+, Warner Bros., Majid Al Futtaim, L'Oréal, Sony Music Middle East, and Red Bull, including Disney+ for Winter City 2026 and a Dolby Atmos-focused Firdaus Studio partnership.
Previously, I led Commercial & Business Affairs for OSN+ and structured content development, acquisition, commissioning, and licensing deals across film, television, IP, and digital media. At Expo 2020 Dubai, I authored the business case for the Official Broadcaster program, secured partners including CNN International and MBC Group, and co-created the Expo 2020 TV Channel.
Across the NBA, Claro Video, Vivo, and film production and distribution, I've built content rights, OTT, media distribution, and live-event partnerships across North America, Latin America, and the Middle East.
