Looking for a job

Duygu Coskunseda

@duygucoskunseda

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I build sports and entertainment partnerships that grow content ecosystems, retention, and product adoption.

Turkey

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What I'm looking for

I'm looking to lead strategic sports and entertainment partnerships, build high-quality content ecosystems, and drive measurable growth, retention, and product adoption.

At TikTok, I manage local and global entertainment and sports partners, driving growth, retention, and product adoption.

I build strategic partnerships that develop high-quality sports and entertainment content ecosystems from concept through execution, while aligning regional and central stakeholders around reviews, insights, and roadmaps.

Previously, I led sports programming, editorial strategy, production workflows, and branded content at Gain Media, and delivered sports broadcasting and influencer campaigns at Eurosport.

My background also includes broadcast planning, sports-rights procurement, advertising projects, and integrated marketing work for brands including Nike and Vodafone.

Experience

Work history, roles, and key accomplishments

Partnerships Manager

TikTok

Dec 2022 - Jan 2026 (3 years 1 month)

Managed a portfolio of local and global entertainment and sports partners, driving growth, retention, and product adoption. Built local and strategic partnerships to develop high-quality sports and entertainment content ecosystems from concept to execution.

Partnership Management Project Design Storytelling Content Builder Multitasking Product Adoption Stakeholder Management Business Reviews Roadmapping

Content Manager, Programmes (Head of Sport)

GainMedia

Dec 2020 - Dec 2022 (2 years)

Defined programming and editorial strategy for the sports vertical, owning the content roadmap and format development. Led cross-functional planning and production workflows end-to-end for flagship programmes and developed branded content with marketing.

Content Strategy Editorial Strategy Roadmapping Cross functional Leadership Production Workflows Branded Content Marketing

Project Manager

Eurosport

Feb 2018 - Dec 2020 (2 years 10 months)

Led planning and delivery of sports broadcasting projects across linear and digital platforms. Built influencer marketing strategies and managed creators end-to-end for campaigns, coordinating exceptions across Product, Post-Production, Content, and Marketing.

Project Management Broadcasting Influencer Marketing Creator Management Cross functional Coordination Digital Platforms

Broadcasting & Production Specialist

Turk Telekom

Apr 2016 - Aug 2017 (1 year 4 months)

Orchestrated the weekly broadcast plan for Tivibu Spor channels within the IPTV platform. Procured rights, products, and services from major sports bodies such as TFF, UEFA, and the PGA Tour, and partnered with Media Marketing to manage TV ad sales and special advertorial projects.

Broadcast Preparation IPTV Rights Acquisition Media Rights Media Marketing TV Advertising Sales Advertorials

Marketing & Special Projects Specialist

Socrates Magazine

Oct 2014 - Mar 2016 (1 year 5 months)

Served as a founding team member, building go-to-market foundations including ad sales processes and partner collateral. Developed and delivered integrated sports marketing projects for major clients such as Nike and Vodafone, and created 360° communications strategies across the magazine, social channels, and YouTube.

Marketing Special Projects Go To Market Ad Sales Partner Resources Sports Marketing Communications Strategy Social Media YouTube

Assistant Production Manager

Eurosport

Oct 2014 - Mar 2016 (1 year 5 months)

Scheduled weekly broadcast plans, assigned commentators, and monitored broadcast performance. Managed technical and administrative staff while coordinating daily operations with the Paris HQ, and supported digital campaigns and managed local social media accounts.

Broadcast Scheduling Production Management Staff Management Digital Campaigns Social Media Management Sports Commentary