Steven User
@lazesteven
Lead generation specialist and Meta Ads strategist driving predictable, conversion-ready leads for service businesses.
What I'm looking for
I am a lead generation specialist and Meta Ads strategist focused on helping service-based businesses attract qualified, high-intent clients through paid campaigns and automated funnels.
I have built and optimized lead generation systems for real estate, construction, wellness, and professional services, delivering measurable improvements in lead volume and cost per lead.
My technical strengths include targeted Meta advertising, GoHighLevel CRM automations, appointment-setting workflows, A/B testing, and performance reporting that convert clicks into real conversations.
I prioritize predictable, scalable lead pipelines and clear client communication, and I aim to deliver conversion-ready prospects that support business growth.
Experience
Work history, roles, and key accomplishments
Lead Generation Specialist
Self-employed
Aug 2025 - Present (4 months)
Built and optimized lead generation systems for service-based clients, generating 60 leads and 35 quote-ready homeowners for an architecture client in 30 days while reducing cost per lead by 50.04% to ₱124.92.
Marketing Operations Specialist
Self-employed
Aug 2025 - Present (4 months)
Implemented CRM pipelines and automated workflows in GoHighLevel to qualify leads, enable SMS/call tracking, and book appointments, improving follow-up efficiency and lead nurturing.
Media Buyer
Self-employed
Aug 2025 - Present (4 months)
Wrote high-performing ad copy and managed daily campaign optimization, conducting A/B tests across audiences, placements, and creatives to improve lead quality and reduce cost.
Video Content Marketer
Self-employed
Mar 2024 - Jul 2025 (1 year 4 months)
Planned and executed content strategies and managed content calendars to support marketing campaigns, improving lead generation through written and visual content.
Education
Degrees, certifications, and relevant coursework
De La Salle University
Bachelor of Science, Entrepreneurship
2024 -
Pursuing a Bachelor of Science in Entrepreneurship at De La Salle University beginning August 2024.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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