At a US Home Improvement Marketing Agency, I’m the sole media buyer on 25+ US roofing, siding, and kitchen and bath accounts, managing about $70K a month in Meta spend. In one 30-day period, the portfolio generated 1,100+ leads.
With Freelance and Agency Clients, I planned, launched, and scaled ecommerce and digital product campaigns, reaching PHP 1.2M in monthly sales at about 4.1x ROAS. I build creative briefs around customer pain points, offers, and angles, then test formats such as static ads and UGC video.
I set KPI targets from client economics and diagnose funnel performance and tracking before changing budgets or creative. I also judge lead campaigns by lead quality alongside CPL, tracking leads through to submitted applications.
