Lays Azevedo

Content strategy for events like Rio's Marathon (70K runners), ensuring excellent communication and alignment with 40+ sponsors. Manage digital marketing assets and channels, executing campaigns that deliver clear, engaging messaging to a community of 450K+ followers and 250K+ CRM leads.

Led a multidisciplinary marketing team at Valid (Global IDTech), aligning global brand initiatives with local market strategies across B2B and B2G clients as well as investors. Optimized marketing operations and internal workflows, serving as a key contributor to the strategic implementation of Salesforce to automate processes and elevate CRM capabilities.

Led a multidisciplinary marketing team at Valid (Global IDTech), aligning global brand initiatives with local market strategies across B2B and B2G clients as well as investors. Optimized marketing operations and internal workflows, serving as a key contributor to the strategic implementation of Salesforce to automate processes and elevate CRM capabilities.

Business strategy development, partnership management, and sales optimization to drive growth. Skilled in creating impactful presentations and data-driven reports.

Localized and executed global 360° projects. Tracked campaign results and analyzed performance, driving a 2 million BRL sell-out through influencers during Black Friday 2021. Managed project timelines, content marketing, and PR actions while collaborating across departments to drive sales do e-comm partners.

Content marketing for the ecommerce and digital channels, ensuring seamless brand alignment for Avène, Darrow, and Ducray.

Localized and executed global 360° projects. Tracked campaign results and analyzed performance, driving a 2 million BRL sell-out through influencers during Black Friday 2021. Managed project timelines, content marketing, and PR actions while collaborating across departments to drive sales do e-comm partners.

Localized and executed global 360° projects. Tracked campaign results and analyzed performance, driving a 2 million BRL sell-out through influencers during Black Friday 2021. Managed project timelines, content marketing, and PR actions while collaborating across departments to drive sales do e-comm partners.

Postgraduate degree in Strategic Marketing from ESPM, completed in 2024.

Bachelor's degree in Social Communication and Advertising from PUC-Rio, completed in 2019.