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Lavender Madegwa

@lavendermadegwa

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Business Solutions and Project Management Specialist with 9 years experience.

Kenya

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What I'm looking for

I seek a role that fosters growth, collaboration, and impactful project management.

I am a dedicated Business Solutions and Project Management Specialist with over nine years of experience in business development, project management, sales, marketing, and advertising. My career has been marked by a commitment to excellence and a passion for driving results through effective project planning and coordination. I have successfully managed various projects, ensuring they meet the specifications of partners while delivering value to the community.

Throughout my career, I have achieved significant milestones, including onboarding 15 new clients within seven months and driving sales numbers by 80% at Reserve Trip. My role as a Project Manager at Mama Africa Pendo allowed me to coordinate impactful programs that reached over 400 women in informal settlements, empowering them with essential business skills. I thrive in dynamic environments and am adept at building relationships with stakeholders to achieve common goals.

Experience

Work history, roles, and key accomplishments

Media Planner

Royal Media Services

Jan 2024 - Sep 2023 (-1 years 8 months)

As a Media Planner, I conducted market research, identified leads, crafted outreach messages, and managed advertising campaigns. I collaborated with internal teams to optimize strategies and analyzed campaign performance to provide insights to clients.

Market Research Lead Generation Advertising Strategy Campaign Analysis CRM Software Communication Skills Client Management

Key Account Manager

Reserve Trip

Sep 2022 - Dec 2022 (3 months)

In my role as Key Account Manager, I generated and maintained customer relationships in the travel sector, negotiated contracts, and implemented sales strategies to exceed targets, successfully onboarding 15 new clients.

Account Management Sales Strategy Contract Negotiation Customer Relationship Management Lead Generation Sales Reporting Communication Skills

Project Manager

Mama Africa Pendo

Nov 2021 - Sep 2022 (10 months)

As Project Manager, I oversaw community programs, facilitated training, and managed partnerships with organizations like UNDP. I successfully coordinated initiatives that empowered over 400 women and supported 340 families in informal settlements.

Project Management Community Engagement Proposal Writing Facilitation Budget Management Reporting Project Coordination

Key Account Manager

Nation Media Group

May 2019 - Oct 2021 (2 years 5 months)

In my position as Key Account Manager, I managed client accounts, developed sales proposals, and executed marketing campaigns, achieving significant revenue growth through strategic partnerships and client engagement.

Account Management Sales Proposals Relationship Building Revenue Communication Skills Strategic Partnerships

Social Media Manager

Merce Limited

Jan 2017 - Jan 2019 (2 years)

As Social Media Manager, I managed social media accounts, improved customer satisfaction, and increased online sales through strategic engagement and customer care initiatives, significantly boosting brand awareness.

Social Media Management Customer Care Brand Awareness Customer Engagement Communication Skills Content Creation Analytics

Education

Degrees, certifications, and relevant coursework

University of Nairobi

Bachelor of Arts, Sociology and Psychology

2012 - 2015

Studied Sociology and Psychology, focusing on understanding human behavior and societal structures, which provided a strong foundation for a career in project management and business solutions.