Looking for a job

Emi Rivera

@emirivera

Message

I turn paid media and business data into trusted measurement, dashboards, and strategic decisions.

Puerto Rico

Message

I've led paid media analytics and measurement at Opascope across a 10+ account portfolio, translating campaign, creative, and full-funnel attribution data into strategic client updates. I improved unreliable conversion tracking into trustworthy measurement across Meta Ads, X, TikTok, LinkedIn, and Google Ads.

Previously, I built scalable measurement frameworks, enrollment-funnel dashboards, and cross-channel reporting for organizations including Merkle Cardinal Path, Strategic Education, Carmichael Lynch, and Olson. I connect complex performance data to clear narratives that help media, creative, and senior stakeholders make better decisions.

Experience

Work history, roles, and key accomplishments

Director of Analytics

Opascope

Oct 2023 - Sep 2026 (2 years 11 months)

Owned paid media analytics and measurement for a performance marketing agency, managing a 10+ account portfolio with monthly spend from $12K to $500K+. Improved measurement infrastructure and presented media performance results during client check-ins.

Meta Ads TikTok LinkedIn Google Ads Analytics Measurement Attribution Dashboarding Client Communication

Senior Media Analyst

Merkle Cardinal Path

Mar 2022 - Sep 2023 (1 year 6 months)

Acted as a client-facing consultant leading discovery, ad campaign optimization, reporting, and presentations across paid search, display, video, and social channels. Created repeatable measurement frameworks and dashboards for scalable media activations.

Paid Search Display Video Social Dashboarding Client Consulting Reporting

Media Analytics Consultant

Strategic Education, Inc.

May 2019 - Dec 2021 (2 years 7 months)

Developed enrollment-funnel and media effectiveness dashboards tracking paid search, social, and display conversions. Led training sessions for media and creative teams on analytics best practices and KPI interpretation.

Media Effectiveness Dashboarding Paid Search Social Display Training KPIs

Analytics Strategist

Carmichael Lynch

Mar 2018 - Apr 2019 (1 year 1 month)

Led cross-channel analytics integrations for Subaru campaigns, combining TV, digital, social media, and point-of-sale data into a unified performance dashboard. Produced monthly and quarterly performance reports and co-created A/B testing plans for website conversion rate optimization.

TV Digital Social Media Point of Sale Dashboarding Reporting Attribution A B Testing CRO

Brand Marketing Analyst

Olson

Jun 2015 - Feb 2018 (2 years 8 months)

Supported marketing analytics for CPG, finance, and tourism clients including BISSELL, Wrigley, and Belize Tourism. Conducted social media listening analysis and market research, aided in new business pitches, and supported competitive intelligence.

Marketing Analytics Social Media Listening Market Research Competitive Intelligence CPG Finance Tourism