Laurel Rokusek

Lead performance marketing strategy across paid social, display, video, and emerging channels for Fortune 500 retail and ecommerce brands. Partner cross-functionally to develop scalable creative technology and design incrementality testing frameworks.

Led performance marketing strategy across acquisition, reactivation, retention, and engagement for a major ecommerce retailer. Managed $20M+ annual paid media investment and launched emerging channels including TikTok Live Shopping and influencer programs.

Conducted attribution analysis for social channels and built paid social campaign playbooks for all brand initiatives. Led paid social campaign strategy and analysis for all Zappos paid social campaigns.

Built and led the agency's performance marketing practice, developing paid search, paid social, SEO, CRM, and influencer offerings. Developed paid search strategies and testing roadmaps that improved acquisition efficiency and client ROI.

Provided short-term consulting for LGFG Fashion House, developing CRM and international event marketing, executing over 30 events in 13 countries. Launched a startup training program for paid social media strategy for Super Angel Investors.

Led paid social strategy, managing over $7M annual budget and a team. Launched emerging channels, rolled out loyalty program with 1.5M members, and exceeded mobile app install goals by over 200%.

Managed search engine marketing on Google and Bing, decreasing cost per lead by 50%. Launched social networks, blog content strategy, and programmatic media buying.

Bachelor of Science in Marketing from Southern Illinois University, completed in May 2012.