Open to opportunities

Laura Ribeiro

@lauraribeiro

Message

I turn consumer research and cultural trends into actionable brand strategies.

Brazil

Message

What I'm looking for

I'm looking to apply research, cultural analysis, and strategic planning to build clear brand and campaign direction, collaborating with multidisciplinary teams on meaningful client challenges.

I've shaped brand and campaign strategy for McDonald's at GALERIA.ag and for pharma and beauty clients at PTW Agency, turning social listening, consumer research, market data, and cultural trends into strategic direction.

Across AMPFY, I supported planning for 10 simultaneous brands including Risqué, Bauducco, Ruffles, Outback, and Krispy Kreme, while building annual plans, launch strategies, executive decks, and clear narratives from qualitative and quantitative insights. Grounded in social sciences, I bring anthropology and sociology into research design, trend analysis, and communication opportunities—and I’m comfortable applying AI tools to client problem-solving.

Experience

Work history, roles, and key accomplishments

Current

Strategic Planning Analyst

Current

PTW Agency

Jul 2026 - Present (1 month)

Conducts social listening, desk research, and consumer field research to develop strategic insights and communication opportunities for pharma and beauty clients. Applies social science methods to strategy building and presents decks and reports.

Social Listening Desk Research Consumer Research Qualitative Research Quantitative Research Strategy Development Data Analysis Presentation Design Google Analytics Google Trends Brandwatch TGI Meta Business Suite PowerPoint Google Slides Excel Google Sheets

Education

Degrees, certifications, and relevant coursework

Universidade de São Paulo

Bachelor's Degree, Social Sciences

2017 - 2022

Bachelor's degree in Social Sciences with a focus on Anthropology, Sociology, and Political Science. Extensive training in qualitative and quantitative research methods, fieldwork, and ethnography.