Laura M
@lauram
I drive enterprise B2B SaaS revenue through consultative, multi-stakeholder sales and workflow digitization.
What I'm looking for
I've driven new business and expansion revenue across Codelos, Workmotion, die Bayerische, and Versicherungskammer Bayern, selling complex solutions in utility, HR-tech, insurance, and finance. At Workmotion, I exceeded enterprise sales targets by 110% while leading C-level negotiations and maintaining 100% CRM data accuracy.
At Codelos, I owned go-to-market strategy and sold no-code solutions that digitized manual operational workflows for utility-market buying committees. I also bring hands-on enablement experience, having trained 40+ frontline bank employees in consultative sales techniques while consistently exceeding insurance and finance targets.
Experience
Work history, roles, and key accomplishments
Growth Partner
Codelos
Oct 2023 - Present (2 years 10 months)
Ran long, complex B2B sales cycles in the utility/energy market, selling no-code solutions that digitize and standardize manual operational workflows for multi-stakeholder buying committees. Owned go-to-market strategy end-to-end, sharpening competitive positioning through cross-functional alignment.
Education
Degrees, certifications, and relevant coursework
Coburg/Munich
Insurance and Finance Specialist, Insurance and Finance
2015 - 2016
Completed vocational training as an Insurance and Finance Specialist (Kauffrau für Versicherungen und Finanzen) in Coburg and Munich.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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