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Paola Sá

@paolas

Operations Manager with franchise and SMB experience; grew Camp Bow Wow revenue 15% year over year through marketing and operations.

United States

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At Camp Bow Wow, I owned and operated a pet care franchise, driving 15% year-over-year revenue growth through strategic marketing and operational work. I managed its financial operations and developed campaigns across digital, social media, print, radio, and TV.

At Inmar, Inc., I re-engineered and standardized HIPAA data access across business units, achieving $100,000 in annual savings for the Health Care Division. I also reduced outstanding balances by 81% and eliminated 40 weekly hours of operational waste.

At Hanesbrands Inc., I analyzed retail data for Walmart accounts and contributed to a mobile retail concept launch through trend research, vendor negotiations, and store launch activities. I’ve also completed the Google Digital Marketing & E-commerce Professional Certificate.

Experience

Work history, roles, and key accomplishments

Current

Career Break / Continuing Education

Current

Self-Directed

Oct 2016 - Present (10 years)

Completed Google Digital Marketing & E-commerce Professional Certificate (2024) and engaged in ongoing self-study in business operations, digital tools, and remote-work methodologies.

SEO Paid Media Analytics E commerce Strategy Digital Marketing

Franchise Owner

Camp Bow Wow

Oct 2006 - Oct 2016 (10 years)

Owned and operated a pet care franchise for 10 years, driving 15% year-over-year revenue growth through strategic marketing and operational excellence. Managed all financial operations and led a team of employees.

Franchise Management Strategic Marketing Financial Management Budgeting Payroll Team Leadership Customer Retention Cost Reduction

Department Supervisor, Health Care Division

Inmar, Inc.

Apr 2012 - Dec 2013 (1 year 8 months)

Led requirements-gathering and re-engineered HIPAA data access, achieving $100,000 in annual savings. Reduced team outstanding balances by 81% and eliminated 40 weekly hours of operational waste.

Requirements Gathering HIPAA Process Improvement KPI Management SOP Development Cost Reduction Cross Functional Collaboration

Customer Development Analyst

Hanesbrands Inc.

Feb 2006 - Dec 2007 (1 year 10 months)

Analyzed retail data for Walmart accounts, identifying business opportunities and merchandising improvements. Integrated seasonal retail plans and partnered with cross-functional teams to align with Walmart POS requirements.

Retail Data Analytics Sales Analysis Inventory Management Merchandising Cross Functional Collaboration POS systems

Merchandising Assistant

Hanesbrands Inc.

Feb 2003 - Feb 2005 (2 years)

Key contributor to the launch of a mobile retail concept targeting Gen Y consumers. Conducted trend analysis, field marketing research, and managed vendor negotiations and store launch activities.

Trend Analysis Market Research Vendor Management Retail Design Web Development POS Setup Inventory Management

Exports Specialist

Hanesbrands Inc.

Feb 2001 - Feb 2003 (2 years)

Managed daily export documentation for goods shipped to Mexico, Central America, and the Caribbean. Prepared and audited documentation to ensure compliance with US and foreign customs regulations.

Export Documentation Customs Compliance International Trade Audit