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Laura Ellenburg

@lauraellenburg

I build digital platforms and business systems that improve customer journeys and operational outcomes.

United States
Message

I've led product, engineering, and business systems delivery for Canter Power Systems and RSVP Communications, building platforms that connect sales, service, marketing, finance, and customer operations. At Canter, I standardized workflows across eight acquisitions and more than 45 partner channels, while extending maintenance, monitoring, warranty, renewal, and payment capabilities that helped increase annual maintenance renewal from about 30% to about 65%.

I build from discovery through rollout, measurement, and iteration—working hands-on with APIs, SQL, ETL, integrations, and technical design while aligning stakeholders around customer journeys and measurable outcomes. At RSVP, I helped scale a configurable CRM from one to about 20 client programs, supporting roughly 50,000 leads and 140,000 customer touchpoints annually.

Experience

Work history, roles, and key accomplishments

RI
Current

Business Systems Consultant

RSVP Communications, Inc.

Jul 2026 - Present (2 months)

Returned to RSVP for project-based systems work after serving as Director of Engineering at longtime client Canter Power Systems. Develop targeted enhancements to internal business systems, including a job profitability dashboard and support for application and integration needs.

Education

Degrees, certifications, and relevant coursework

University of North Carolina at Greensboro logoUG

University of North Carolina at Greensboro

Bachelor of Science, Information Systems

Pursued studies in Information Systems and Operations Management.

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