Laura Catalina Guerrero Sabogal
@lauracatalinaguerrer
Bilingual marketing and communications professional building AI-assisted content, brand strategy, and measurable growth for Hispanic audiences.
What I'm looking for
I’m a bilingual marketing and communications professional (English/Spanish) with 11 years of international leadership experience, strengthening cross-functional teams across different countries. I also hold an MBA in Marketing (Summa cum Laude) and I’m currently building a personal brand platform focused on the U.S. Hispanic market.
As a Personal Brand & Content Creator (@soycataguerrero), I develop bilingual content strategy and brand voice from the ground up across Instagram, LinkedIn, and TikTok. I use AI-assisted tools (including Make.com, Canva, and CapCut) to reduce production time by 60%+ while managing a content calendar and digital funnel to grow an engaged community and monetization pathways.
Previously, I served as a Senior Flight Attendant & Crew Supervisor at LATAM Airlines, supervising multicultural crew teams under high-pressure, time-sensitive conditions. I designed onboarding and training programs that improved readiness and reduced ramp-up time, and I acted as a primary communication liaison by adapting messaging and delivery to diverse cultural audiences.
I’m passionate about turning strategy into execution—combining clear stakeholder communication, brand-building, and practical operations thinking. I’m seeking remote marketing or communications opportunities where my bilingual reach and measurable execution can drive results.
Experience
Work history, roles, and key accomplishments
Personal Brand & Content Creator
Soycataguerrero
Jan 2023 - Present (3 years 7 months)
Built a bilingual personal brand platform targeting U.S. Hispanic/Latina professionals using Instagram, LinkedIn, and TikTok. Created EN/ES AI-assisted content with Make.com, Canva, and CapCut and reported 40,000 followers, reducing production time by 60%+ while growing a digital marketing funnel and monetization pathways.
Senior Flight Attendant & Supervisor
LATAM Airlines
Nov 2012 - Jan 2025 (12 years 2 months)
Supervised multicultural flight crew teams on national and international routes, ensuring operational excellence and consistent service under high-pressure, time-sensitive conditions. Designed and delivered onboarding and training programs, coached new crew members, and acted as a primary communication liaison adapting messaging for diverse cultural audiences.
Education
Degrees, certifications, and relevant coursework
Johnson & Wales University
Master of Business Administration (MBA), Marketing
Grade: Summa cum laude
MBA in Marketing (Summa cum Laude) from Johnson & Wales University, expected Aug 2026. Coursework includes digital marketing, brand management, AI-powered content, multi-channel marketing, organizational communications, and operations management.
Universidad Militar Nueva Granada
Bachelor of Science (B.S.) in Business Management, Business Management
B.S. in Business Management from Universidad Militar Nueva Granada in Bogotá, Colombia, completed May 2011.
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Location
Authorized to work in
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