Yana Komar
@yanakomar
Social Media Marketing Specialist driving digital brand growth through content strategy, audience engagement, and analytics.
United StatesWhat I'm looking for
I’m a Social Media Marketing Specialist focused on content strategy, audience engagement, and digital brand growth across beauty, lifestyle, and logistics. I build trend-driven social campaigns that support brand positioning in fast-paced digital environments.
I develop high-performing social content and visual concepts for Instagram and short-form platforms, then back them with paid advertising and audience targeting. From performance optimization to engagement analysis, I use metrics to improve reach and interaction.
My workflow blends content planning, analytics, and AI-powered creative tools to streamline production and keep campaigns aligned with modern social media trends and algorithm changes. I’ve managed and supported campaigns where audience-focused strategies directly impact visibility and engagement.
Alongside my marketing experience, I’ve delivered customer-facing excellence as a Flight Attendant—strengthening communication, problem-solving under pressure, and attention to safety and detail. I bring that same professionalism and clarity to every marketing deliverable.
Experience
Work history, roles, and key accomplishments
Social Media Marketing Specialist
Freelance
Jan 2022 - Present (4 years 6 months)
Developed content strategies and created engaging social media content for beauty, lifestyle, and service-based brands, tailored for Instagram and short-form platforms. Managed audience-focused marketing, trend-driven campaigns, paid advertising, and performance analytics using AI-powered creative tools.
Financial Analyst & SMM Support
Serpa USA
Jan 2024 - Jan 2026 (2 years)
Assisted with social media content planning and brand communication for an international logistics company, supporting day-to-day processes and customer engagement. Collaborated with internal teams on marketing ideas, social media initiatives, and content development while maintaining brand consistency across digital channels.
Flight Attendant
Ukraine International Airlines
Jan 2016 - Jan 2022 (6 years)
Delivered high-level customer service in fast-paced travel environments, managing passenger communication and problem-solving under time-sensitive conditions. Maintained professionalism and ensured passenger safety and comfort throughout flights.
Paid Advertising & Targeting
Neural Network Laboratory
Jan 2026 - Present (6 months)
Managed paid advertising campaigns using audience targeting and performance optimization to improve campaign results.
Engagement & Performance Analytics
SMM Gallery
Jan 2024 - Present (2 years 6 months)
Analyzed engagement metrics and campaign performance to improve reach and audience interaction across social media.
Education
Degrees, certifications, and relevant coursework
Kyiv-Mohyla Academy
Bachelor of Chemistry, Chemistry
2012 - 2016
Activities and societies: Additional courses: Instagram and short-form digital platforms.
Earned a Bachelor of Chemistry at Kyiv-Mohyla Academy (2012–2016) and completed additional courses in Instagram and short-form digital platforms.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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